Originally posted by Apapukas All good points, but Pentax had years and years to work on lenses for the upcoming K1. Fuji is a small company too, but they came up with plenty of stellar lenses for their xpro's, Xt's etc in 2-3 years.
If I walked into a camera store tomorrow I could buy the tamron 15-30mm in Nikon/Canon mount for 922 euro or Pentax 15-30mm for 1600 (on sale, regularly it is 1700).
Who would be willing to pay ~74% more for a rebadged lens?
(I understand that prices vary in different markets).
Prices are very different in different places. Looking on Amazon just now, the Tamron 15-30 is selling for 1200 dollars in Nikon and Canon mounts, while the Pentax 15-30 is selling for 1450. That's a little more, but not the end of the world.
As to your question about lens design, Pentax's most recent lens designs were the DA 16-85, DFA 150-450, and DFA 70-200, all of which are excellent lenses that have reviewed quite well. And the DFA 70-200mm f2.8 came out at 1800 dollars, while the Nikon 70-200 VR II is selling at 2100 dollars (once again Amazon prices).
It is really hard to compare third party lens prices to the prices of a brand like Pentax. In general, Tamron, Tokina and Sigma will sell for less for the same price. But Pentax doesn't have a big enough market share for them to release many of their new products in the k mount.
I guess I would say more that there are certain countries where, due to crazy pricing on Pentax products, it doesn't make much sense to shoot Pentax. If the cost for Pentax gear is 70 percent more than for comparable Canon/Nikon gear, then you are better off shooting another brand.