Originally posted by cfraz No one is ever going to deliver the top AF performance you are asking for using your screw drive lenses. If you really need top AF performance, you're going to have to pony up.
Interesting. I've often wondered if some of Pentax's conservatism came out of their first digital FF effort. If they hadn't pulled the plug, it could have very well killed the company, as it did for Contax. I suspect the conservative voices in management held sway for a long time after that experience.
I think screwdriven lenses have been continued by whomever has owned Pentax at any given time (in the past decade) because no one wanted to invest in conversion to in-motor designs. That has got to cost a ton since they're essentially redesigning a new lens with each in-motor replacement lens.
However, Ricoh seems rather dedicated to the brand (at the moment). At least, more dedicated than anyone has to the Pentax brand in a long time. What I think I'm seeing out of Ricoh today is a desire to make the brand competitive (PLM, continuous AF on video, high ISO/low noise IQ) and innovative (astrotracer, pixel shift).
Yet, I still am not sure if Ricoh is sure of where Pentax, as a whole, really sits in the market. They seem to fish with different designs in order to see what is attractive to the buyer vs what is not by launching whole cameras (think K-S1/K-S2 or maybe even KP) that go against the grain of the rest of their traditional lineup.
So perhaps we are in a transitioning period where Ricoh is trying to both find a solid place/niche for Pentax while also making the lineup attractive as a baseline to the rest of the market... as the camera market shifts right now. That is to say, it seems to me the market is really unsure and thus Ricoh is as well as to where to place Pentax.
Canon and Nikon are sort of 'stuck' in their deep entrenched lines.. it is hard to turn them around. Pentax is running much lighter but seems to throw in a jab where it can, when it can (K-1 for instance).. timing them out as best as it deems possible.
So maybe us as Pentax customers need to realize that the brand itself is changing from an old way of thinking to, at least partially, a different one?