Originally posted by leekil I don't know if you can blame marketing; I mean, you could throw 10,000 marketers at the horse & buggy and you couldn't get it to replace 2% of the cars on the road. The fact that the camera comes with your phone is a pretty big disincentive to buy a separate one for a lot of people.
Yes, so if that's the case, then it's the product, which is why I said it's either one or the other. Nonetheless, we know that the phone camera comes with a lot of limitations: the task for marketing is to present a case that convinces enough people to part with some more money, because those limitations have sufficient importance to warrant it.
Now, having just watched a lot of people on holiday holding up phones and tablets to photograph things they thought worthy of capturing along the way, I realise that task isn't an easy one, because those people think their phone camera and its digital zoom works well enough for their purpose. If camera makers are going to break people out of that thought process, then they need to convince them that their photos are somehow unworthy.
It's not impossible: look at how coffee culture has developed in the last 40 years. Some people still like instant coffee, and some will drink it if there's nothing else available, but those who appreciate good coffee aren't satisfied by it. Analogies like that are fraught, of course, but you get the point. No camera-maker is telling people their phone cameras produce crap pictures (ignore the fact that some aren't: we're talking marketing here) so naturally a lot of people don't even consider that things could easily be better. Every camera manufacturer is intent on market share, rather than growing the market. In a shrinking market, that's not a recipe for longevity.