Originally posted by Kunzite The DSLR's drop is probably somewhat less than it appears - the CIPA data is about production and shipments, not sales.
Thanks for pointing this out. However, production will adjust to sales and with the exception of overproduction anomalies, the production and sales curves shouldn't be too different from each other.
Originally posted by surfar Selling consistenly in a shrinking market,in effect gaining market share.
Yes, that's obviously the case.
If you gave any credence to the constant MILC hype from the likes of DPReview then you would have thought that MILCS are on an unstoppable meteoric rise. They clearly aren't.
I don't have any data to back this up and I'm not interested enough in this subject to do the respective digging, but it would appear plausible to me that the DSLR losses are mainly found in the entry category. DSLRs are probably no longer the "go to" product for soccer mums, etc. If that is true, it would mean that there is a stable level for DSLRs ahead, which is defined by the needs of those who benefit from optical viewfinders (sports photographers? wildlife photographers, ...). It seems likely that this will be a more upmarket segment and I could very well live with that. I'm not looking for a cheap Rebel kit at Walmart, I'd rather see a continuation of the K-1 design.
Originally posted by photoptimist Sony's has been making digital mirrorless cameras for 37 years. You'd think they'd be winning by now but they are still losing to DSLRs.
To be fair, mirror-less technology has suffered from a number of downsides until recently. Low battery life, very bad AF, weak EVFs, and lack of lens support have been real issues not so long ago. Of course, these problems didn't stop the likes of DPReview to already proclaim the swan song for DSLRs back then, but it makes sense that some customers were deterred by such issues.
Now that battery life has been improved (not at DSLR levels, but not as pathetic as before anymore), on-sensor PDAF is available, EVFs are decent, and native lens support is improved, MILCS are much more an alternative to DSLRs than they have been. I still think that a DLSR is the much better choice for certain applications/users, but I can see why the future of MILCS now looks better than ever before.
We obviously also have the desire of companies to reduce production costs and MILCS are definitely suitable to increase profitability in that regard. In particular, when you are Sony and can charge a lot of money for products whose lifespans seems to be measured in months rather than years.
Changing from Pentax to Sony could mean abandoning a small ship with a captain committed to continuing as long as possible to a large ship that can close shop any day as soon as its captain thinks easier profit is to be found elsewhere. I like Sony as a company and have a number of Sony products which are excellent, but Sony have provided ample evidence in their time that their prime motivation is to see what sticks and not to continue with product lines / formats despite economical challenges.