Originally posted by Mistral75 Sony state that the size of the still camera market is ¥2,400bn, in which they hold
Sadly that is not relevant market share information (unless in a group of friends with 5 people driving a old Ford and one driving a new Porsche all those 6 people would agree that the market share of Porsche in their group is 80%
; I'd be surprised if that was the consensus).
Sony is good at hiding the fact that they are still such a small player with probably even less than 10% it seems. They seem to evade giving information on units sold.
This also is a good explanation, why they really have to fear the entry of any new players. Competition will quickly lead to lower prices and margins as well as further loss of market share.