Originally posted by victormeldrew The company that can make a Ferrari for Toyota money would be an instant success too.
From my point of view, I have more regard for Toyota's engineering abilities than for Ferrari's. Build a few thousand supercars per year on a cost no object basis, meh. Said supercars will be babied by their fanboy owners who will overlook and explain away any faults as 'character.' The owners will never put more than 30 000 miles on them, because that would ruin the value. And they will be back for another one.
Toyota, on the other hand, build cars by the train load that have to economical, reliable and well priced. Owners will just get in and drive as much as they want, putting some serious miles on their cars. After a few years of use and abuse, the car had better be in good enough shape to get some money back on it. Worst of all, if they are not happy they will be shopping at the Mazda, Nissan, Ford, Hyundai, whatever dealer next time. The Toyota engineers have to get a lot of details right, more so than their Ferrari counterparts.
It kinda reminds me of Leica and Pentax...