Originally posted by RebelCharlie One complaint of Pentax users is the lack of advertising and availability of Pentax-Ricoh products as compared to the major three, Nikon, Canon and Sony. I am pretty sure that Pentax Ricoh monitors this site. So, here's my suggestion: An agreement with K-mart stores to sell K-mount cameras and Ricoh products through K-Mart Stores should help increase exposure of said products, at least in the USA, and that would make them more readily available. I imagine that it could have a snowball effect on sales in the US and then in the world, especially with all those K1000 sold and their users commenting on it. K-mount at K-mart, sounds nice...
I think this would be disastrous, Charlie … you'd end up paying more for every Pentax product you buy, without a hike in sales to justify it.
As I understand it, those big chain stores run on such tight margins they try to make money not just off customers, but the suppliers too - you pay for the floorspace, and they hit you up for a percentage of the advertising.
IIRC, the K-500 was an attempt by Pentax North America to play that sort of Canon/Nikon game - high volume, low profit, and it failed miserably. I don't think Japan ever listened to its North America office again about products or marketing after that disaster. It's stuck to its domestic market, and as a niche manufacturer elsewhere.