Originally posted by Wasp My bad. I should have expanded on the thought in my post. Sales do not equal profit, of course. But low sales and high profit mostly applies to high end luxury brands like Ferrari, Hasselblad and Leica. I don't think that Pentax is in such an enviable position.
In years 2000, internet was going to revolutionize promotion and sales, there were a number of business booked that announced de-intermediation of traditional retailing (I remember having read a book about it, and it all made sense at the time). For Pentax, it was decided to promote and sell essentially primarily via online channels, and distribution via physical stored as a second priority. In theory, retail was going to take on > 80% of sales, in practice that happened a lot slower than planned. My understanding is that Pentax saved a lot of money by going mainly online, but they also lost some market share due to physical store => online transition being slower and not total, unlike what business theorists had claimed. But today, I guess if Pentax was able to release the K1, it is because they were able to leverage online marketing, this is where your assumption of low volumes make low profits isn't fully correct. In 2019, you can be a startup with 10 employees and have your product(s) visible and sold world wide without involving the fixed costs of physical distribution channels.
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About the future value of camera equipment these days: Pentax isn't is worse situation than Canon or Nikon. Canon announced their EOS R line, Nikon announced their Z line, both involve a new lens mount, and accelerated obsolescence of all previous DSLR product lines. As of 2019, a Pentax user having a lineup of K mount lenses, isn't more alienated than a Canon or Nikon user having a full lineup of DSLR lenses. The difference between Pentax and Canon/Nikon is: with Pentax you don't know what they going to do, whereas with Canon and Nikon you know for 100% that your Canon/Nikon DSLR kits are end-of-life.
You could be Canikon user and rejoice that Canon/Nikon make your DSLR kits obsolete by releasing a new lenses mount (most Canikon users rejoice?), it'd be like saying "Oh I'm so happy that my camera brand made my camera kit value go down to zero in less than a year", it would be dumb to think so.
Last edited by biz-engineer; 04-21-2019 at 02:16 AM.