Originally posted by normhead I've rarely seen a post that left me so cold in terms of finding a single thing I can agree with.
Make bodies for other people's lenses as a business plan? Really?
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No. Pure subversion and marketing of your own lenses.
1) We know that Pentax coatings make the D FA 24-70 beat the Tamron and the D FA* 50 beats the Tokina.
2) While Pentaxians like OVF, clearly there are people who love or benefit from EVF, it’s like training wheels.
3) Pentax does not develop sensors so a partnership that leads to lower cost sensors in a DSLR lineup is advantageous.
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$900 for D-FA* 50
$1300 for L-FA* 50
$2500 for L-FA* 70-200
So for existing E or L mount they can get Pentax mount stuff as an upcharge. People see the difference on the gear they like, they start to say : man, I wish I had access to Limiteds but it looks like I need to K mount glass, etc.
2) While you may not want an OVF, some people may. If Pentax only made lenses and not a OVF body, it wouldn’t make sense for showing how someone could learn photography on EVF and get good enough to use OVF.
Pentax’s JPEG processing is actually brilliant if you don’t use the defaults (stuff like extra fine sharpness and the high and low key adjustments).
This also lets Pentax win competitions. Mindshare and press opinion. “this is a great body with awesome ergonomics, but we wish there were more lens options”
People want options whether justified or not. Journalists and especially gear review sites like options.
3) if they partner with Sony
- since we are helping you with another E mount body that we are also paying a license for, let’s talk about our sensor pricing. Otherwise we will go to Panasonic/TowerJazz and L-Mount.
Reverse negotiation with Panasonic.