Originally posted by Rondec I think the thing is that Kodak gets trotted out as an example of a company that wouldn't change and so fell apart. But there were many things that played into their failure. They actually had a large number of patents and if they had just leveraged those, they could certainly have had more of a foot hold in digital photography.
The trouble with patents is that they eventually expire. For the first decade or so of the digital photography era, Kodak did pretty well with their "foothold". But while many regular consumers were aware of digital cameras before 2001, few actually had owned one or tried one. In the few years after that ... well ... things just exploded.
From 1991 to 2001, however, Kodak kept plugging away at their DCS bodies, priced astronomically high. The DCS 420 I have in my display case cost $13,000 in 1998. The next year Nikon brought out the D1, at less than half that price - and even though the D1 is a dinosoar today, it totally outclassed the DCS 420. No, I've never tried one of the mega-dollar DCS 700 series, but at what they cost, few have.
But if you got your picture taken for a security badge in the late '90s, there's a good chance the personnel department used a Kodak DC40 "hamburger style" digital camera that replaced their Polaroid. If you were a real estate agent needing basic snaps to drop into your listings, you likely replaced your Polaroid with a Kodak DC220. If you started dabbling in eBay in 1999 or so, you may have got a cheap Kodak DC3200 with a whole megapixel of quality for your online pictures. Of course, Sony was also there with their Mavicas, with the handy feature of being able to stuff the floppy right into your computer - no serial cable or drivers required!
But all those Kodaks mentioned say "Made in Japan" on the bottom (no China then).
As mentioned above, Kodak had long decided that being a powerhouse camera manufacturer was not for them. Sure, in the early 20th century it was important for Kodak to get a camera into the hands of as many consumers as possible, and so they made a huge variety of cameras back then, and bought up lots of smaller companies to add to their dominance. Germans make good cameras, fine, then buy up the Nagel Werke and rebadge them as Kodak Retina, made in Germany. With Germany cut off during the war, Kodak stepped up and made some very fine things at home, like the Medalist, and Ektra - and then went back to Retinas after the war.
But after those faded away in the '60s, Kodak was happy to sell basic instamatics, and eventually (shudder) disc cameras. And Kodak no longer had to worry about consumers having access to cameras any more - everyone made them at all quality levels. But the one common denominator between the cheapest instamatic and the finest Pentax SLR was they both used Kodak film. Making film and its related chemistry and spinoffs was what made Kodak happy. Even electronic images were supposed to mesh into that business model. We have to remember that for that first decade of digital photography, most computer monitors and laptop screens were pretty low rez, with limited colour. If you took a good digital pic, you wanted it printed - or so we thought.
Nowadays, with jillions of digital pics being snapped every hour, there's no room on earth to print them all, and besides, they look big and great on our 4k displays.
I feel for Kodak. But I don't know how things could have played out any differently. Even if they had kept this division, closed down that one, invested more in this, less in that, I still think Sony and Apple would end up the biggest players by now. Although, was there a time when Kodak could have bought Apple?