[Le Fanfoué]

Hi,
Very strange marketing from Pentax to promote the 100 years.
No present in Paris, and for the Photokina 2020, Leica, Nikon, Olympus & Pentax do not come...
For the 100 years Pentax Europe, juste littles events in shops in France, and in a museum in Switzerland.

I try to go to Vevey museum / switzerland in november, it's closer to home than Paris.

Fanfoué.

[taktoon]

It is nothing new recently. I think this kind of events lost a lot in the last years and not only in the camera market but in general. They are expensive and time consuming and they do not generate enough publicity/revenue for companies.

[torashi]

Sometimes absence is good publicity, too.

[biz-engineer]

I try to go to Vevey museum / switzerland in november, it's closer to home than Paris.

If you don't go to Paris to see Pentax, Pentax won't go to Paris to see you. You don't even need to go to Paris for the salon de la photo.
Pentax have a dedicated show-room and shop in Paris. Whenever you are in Paris, you can see and touch and buy any of the Pentax products the whole year around, they have everything Pentax & Ricoh there.

[Zygonyx]

Exactly biz-engineer, and to begin with was there the centenary launch event on saturday the 5th of October.
It was easy to grab the centenary polo.

[Le Fanfoué]

If you don't go to Paris to see Pentax, Pentax won't go to Paris to see you. You don't even need to go to Paris for the salon de la photo.
Pentax have a dedicated show-room and shop in Paris. Whenever you are in Paris, you can see and touch and buy any of the Pentax products the whole year around, they have everything Pentax & Ricoh there.

IO know that, that why I'll to go to Vevey in switzerland, to go to the Pentax show at the museum camera...
But for th Salon de la Photo and Photokina, for me, the is an before and an after.

[Mistral75]

Hi,
Very strange marketing from Pentax to promote the 100 years.
No present in Paris, and for the Photokina 2020, Leica, Nikon, Olympus & Pentax do not come...
For the 100 years Pentax Europe, just little events in shops in France, and in a museum in Switzerland.

I try to go to Vevey museum / Switzerland in November, it's closer to home than Paris.

Fanfoué.

I had the opportunity to discuss this topic with Yazid Belmadi, communication manager, Ricoh Imaging Europe. He told me that these fairs have become increasingly expensive with meagre returns.

In lieu of attending the Salon de la Photo Ricoh Imaging are organising a three-day 'Pop-Up Cafe' close to Place de la République in Paris, in a restaurant/bar/club named L'Atelier des Artistes from 7 to 9 November.

L'Atelier des Artistes - Restaurant / bar / club à Paris République

[Zygonyx]

Mistral75, will you be there ?
If my memory is Ok, this will also be the tenth anniversary of our first meeting

[Mistral75]

I think I will but I don't know when.

[Breakfastographer]

I had the opportunity to discuss this topic with Yazid Belmadi, communication manager, Ricoh Imaging Europe. He told me that these fairs have become increasingly expensive with meagre returns.

In lieu of attending the Salon de la Photo Ricoh Imaging are organising a three-day 'Pop-Up Cafe' close to Place de la République in Paris, in a restaurant/bar/club named L'Atelier des Artistes from 7 to 9 November.

L'Atelier des Artistes - Restaurant / bar / club à Paris République

Indeed, it is an increasing trend for companies to hire their own venues around an actual bigger event as that's a big cost saving, and gives you more control and less red tape regarding your set-up. By making attendees walk an extra 200 meters from a main venue, you're also pre-screening them for the amount of interest and prior knowledge they bring, so you can save a few heads that you'd otherwise need to talk to those who know nothing about the products. Is that a good long-term strategy? I'm not sure, but given that the industry is shrinking, maybe it is.

[MossyRocks]

Pentax have a dedicated show-room and shop in Paris. Whenever you are in Paris, you can see and touch and buy any of the Pentax products the whole year around, they have everything Pentax & Ricoh there.

So you are saying that I need to convince my work to send me to Paris on a business trip.

[SSGGeezer]

He told me that these fairs have become increasingly expensive with meagre returns.

As an employee of a garment wholesale and retail business, I have heard from the senior folks how results from trade shows, both large and small, have dropped as far as sales go. So that means the large expense of being present and paying for a booth, equipment, shipping travel and salaries becomes a less effective method of adding new customers and increasing sales. Since our founder is not social media or internet marketing savvy, we battle to keep old customers and add new. (Very small business <40 employees.)

[Serkevan]

So you are saying that I need to convince my work to send me to Paris on a business trip.

Way ahead of you, I am already checking conferences around the area to see if I can "present some results"
Alternatively, we do have some friends living there... hmm.

[Mistral75]

Mistral75, will you be there ?
(...)

I think I will but I don't know when.

To be more specific in my answer: I presume It won't be 24x7. I also presume there will be some specific events sometimes each day. I'm therefore looking forward to knowing more about the programme.

[Mistral75]

Indeed, it is an increasing trend for companies to hire their own venues around an actual bigger event as that's a big cost saving, and gives you more control and less red tape regarding your set-up. By making attendees walk an extra 200 meters from a main venue, you're also pre-screening them for the amount of interest and prior knowledge they bring, so you can save a few heads that you'd otherwise need to talk to those who know nothing about the products. Is that a good long-term strategy? I'm not sure, but given that the industry is shrinking, maybe it is.

L'Atelier des Artistes, where the Pentax Pop-Up Cafe will take place, is 800m from La Boutique Pentax (the photo outlet dedicated to Pentax equipment in Paris) but 7.6km from Parc des Expositions, where the Salon de la Photo takes place.

This event is therefore Pentax-centric and not Salon-centric.