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11-09-2019, 08:06 AM   #16
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QuoteOriginally posted by Kozlok Quote
This is the beginning of either a resurgence or a death spiral. If the people that remain are the better people, it’s a resurgence. If the top people choose to go to greener pastures, it’s the death spiral. At this point it’s a psychology problem. Top performers don’t stick around for sad shrinking businesses. My money is on death spiral.
This depends partly on what the rest of the industry is like. Their employees are photo-company employees - they know the photography “domain”. Where else will the lens designers, for example, go? Yes, they could change “domain”, but they could not use part of the expertise they have gained by doing. I know from personal experience that changing “domain” is neither easy nor fun.

11-09-2019, 08:31 AM   #17
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QuoteOriginally posted by Mistral75 Quote
@beholder3: thank you for your graph. Impressive and a bit sad indeed.

A few slides from the 'turn-around plan' they presented together with their Q2 financial results.

Source: https://www.nikon.com/about/ir/ir_library/result/pdf/2020/20second_2_e.pdf
Nikon suffers from being over capitalized after the go-go years of the DSLR upgrade cycle. The statement of future business focus from Slide 2: Business Environment sounds quite a lot like what we’ve heard from Ricoh for several years - more or less concentrate on loyal customers, hunker down, and survive.

Last edited by monochrome; 11-09-2019 at 08:38 AM.
11-09-2019, 08:52 AM   #18
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QuoteOriginally posted by monochrome Quote
Nikon suffers from being over capitalized after the go-go years of the DSLR upgrade cycle. The statement of future business focus from Slide 2: Business Environment sounds quite a lot like what we’ve heard from Ricoh for several years - more or less concentrate on loyal customers, hunker down, and survive.
Nikon needs to take this opportunity also to rationalize their product lines. Between the D3xxx, D5xxx, D7xxx, D500 cameras {did I miss any?} they have way too many “APS-C ‘“ lines.

Am I right in thinking that they have only D750 and D850 amongst “FF” lines? That is about right.
11-09-2019, 09:10 AM   #19
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QuoteOriginally posted by reh321 Quote
Nikon needs to take this opportunity also to rationalize their product lines. Between the D3xxx, D5xxx, D7xxx, D500 cameras {did I miss any?} they have way too many “APS-C ‘“ lines.

Am I right in thinking that they have only D750 and D850 amongst “FF” lines? That is about right.
There's the D5 and I think the D610 is still available new. Clearly the D610 and D750 are due to be replaced but probably won't be since there are MILCs in a similar price range to what those were new.

11-09-2019, 09:13 AM   #20
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QuoteOriginally posted by MetalUndivided Quote
It's the cameras themselves that are the problem imo.
I've used a Sony A7III, Nikon Z7 and EOS R (performed a number of AF routines and took a few test shots) , and they were were good. What's the problem with Nikon Z and EOS R cameras (beside reputation from biased reviews)? If I'd get a mirrorless ILC , I'd take the Z7 or EOS R over Sony, just because the Sonys are great in reviews and spec sheets but not that great when handling them.
11-09-2019, 09:50 AM   #21
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QuoteOriginally posted by Rondec Quote
There's the D5 and I think the D610 is still available new. Clearly the D610 and D750 are due to be replaced but probably won't be since there are MILCs in a similar price range to what those were new.
The thing about the D750 is not price - it is a 24mb "FF" camera which has a reputation for being a 'high ISO warrior', which would be the reason for coming out with a D760 {as Nikonians want}. I don't know how they think of a Z-6.
11-09-2019, 10:35 AM - 1 Like   #22
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QuoteOriginally posted by zzeitg Quote
Nikon had 25,729 in 2016.
20,917 as of March 31, 2019. Nikon thinned its ranks in 2017 which led to an improvement in profitability for fiscal year 2018 (ending March 31, 2018), for Imaging Products and the company overall. In fiscal year 2019, Imaging Products revenue declined by 18%, but its operating profit ratio only declined from 8.3% to 7.5% (and increased for the company overall from 7.8% to 11.7% in spite of a 1.2% decline in revenue). Capital expenditures remained constant for Imaging Products, but dropped 25% in FY 2019 for the company overall. For the first half of FY 2020, results for Imaging Products are only slightly worse than forecast and is ahead of forecasts for the company overall. Yes, MILC's are a drag on Nikon's finances but this isn't the picture of a death spiral. The key sentence in the new, revised restructuring plan is this: "Strengthen the management system, including enhancement of the Board of Directors’ governance. " I was surprised this spring when Nikon presented gloomy forecasts and no dramatic plan to reverse it; now the feet of Nikon management are being held to the fire.

This should put the boots to the canard that mirrorless is inevitable because it is cheaper to build them (and therefore more profitable). If new mirrorless cameras are hurting Nikon instead of helping, you can bet the same is happening with other camera manufacturers.
11-09-2019, 11:42 AM   #23
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QuoteOriginally posted by reh321 Quote
The thing about the D750 is not price - it is a 24mb "FF" camera which has a reputation for being a 'high ISO warrior', which would be the reason for coming out with a D760 {as Nikonians want}. I don't know how they think of a Z-6.
The D750 is basically a D610 with a slightly faster auto focus module and frame rate. It does 6.5 fps which isn't exactly speedy compared to some mirrorless options out there, but it is pretty fast.

11-09-2019, 01:15 PM   #24
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Have long held Nikon gear in high esteem and, despite their arguably arrogant corporate culture, get no satisfaction from seeing them struggle. As a photography-centred manufacturer, they have always strived to produce cameras and lenses that both delivered the goods and were fun to use. Companies like Sony produce innovative but ultimately joyless electronics that happen to be cameras IMO.
11-09-2019, 02:16 PM   #25
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I also have respect for what Nikon has done over the years to advance photography. I can understand their desire to focus on the professional and hobbyist markets--but how many of us are there? It's a tough time to be in the camera and lens business when smartphones are siphoning up so many photographers.

I wonder what Canon's results will look like.
11-09-2019, 02:23 PM   #26
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QuoteOriginally posted by Mistral75 Quote
A few slides from the 'turn-around plan'
Slide 2-2 is the one I find most interesting. The pro/hobbyist market is expected to hold while the Non pro/hobbyist continues in sharp decline. That (as we have discussed at length before) is the P&S market giving way to phone cameras. Apart from a couple of very specialised cameras in the GR series and Theta (and the WG which seems to be undergoing little development anyway) Ricoh/Pentax seems to be positioned firmly in the Pro/hobbyist market. If that market remains fairly stable, the best strategy would probably be to 'make haste slowly' with a small range of DSLRs (or MILCs) which are updated as significant advances dictate - not just put out a new model every year.

Maybe continuing with solid Pentax offerings will attract system changers in the new world order (or maybe I am just being over-optimistic).
11-09-2019, 02:40 PM   #27
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Not good news, this. The world would be a little bit sadder without Nikon in it. I hope they pull through.

Nikon's range covers the whole spectrum - SLR and mirrorless, from entry level consumer APS-C to top of the line pro full frame. Unfortunately that strength is also a weakness as a lot of capital is tied up in production facilities.

Pentax has the opposite problem, in a way. A limited range means that large parts of the market are out of reach, but capex is under control.
11-09-2019, 02:43 PM   #28
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For one it is interesting to see that even today they say that they have only subpar hold on the consumer hobbyist market.
This Segments share of the market is larger than nikon users share.

I wonder what a Nikon Executive would answer if he would have to explain how Nikon wants to gain tomorrows customers in the mid long term.

While to a noob it may seem a good idea to focus on wealthy enthusiast amateurs, this segment will die some day if no new blood is injected.

With the current strategy where they in the mid term will not focus on the cheaper side loeer end, this means they expect a smartphone hipster who owns a phone with built in three prime lenses in a $600 phone (where the owner probably rates this camera plus lenses at around $100) to jump to a $2000 Z6 entry level FF camera plus around $3000 for lenses.

No way that will be sustainable. That will cut them off from new joiners.
11-09-2019, 03:02 PM   #29
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QuoteOriginally posted by ecostigny Quote
(...)

I wonder what Canon's results will look like.
Last quarter (July-September):
  • Imaging System: decrease of 14% in sales and decrease of 57% in operating result
  • Canon group: decrease of 6% in sales and decrease of 44% in operating result

Forecast for 2019:
  • Imaging System: decrease of 15% in sales and decrease of 60% in operating result
  • Canon group: decrease of 8% in sales and decrease of 45% in operating result
11-09-2019, 06:19 PM   #30
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QuoteOriginally posted by Rondec Quote
The D750 is basically a D610 with a slightly faster auto focus module and frame rate. It does 6.5 fps which isn't exactly speedy compared to some mirrorless options out there, but it is pretty fast.
What I know is that Nikon partisans talk about the D750 and are continually asking for / demanding a D760.
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