Originally posted by dadengler Why hasn't the mirrorless market performed well? It sure looked promising a few years ago. Is it because the entry level camera sales are way down or is it that all price points for M43, APSC and FF are not doing well? Or maybe there's a glut of M43 camera models on the market?
Digital camera sales (all types) really took off about 10 years ago; more than just displacing film cameras, people who had stopped using film cameras or weren't bothering to replace the film cameras they had discovered the benefits of digital cameras (free, unlimited developing; sharing photos via email, chimping, etc.) and the camera manufacturing business boomed. 5 years ago, the boom was over.
Cell phone manufacturers have been giving away mirrorless digital cameras for about the same amount of time, but as those free phone cameras became more capable, they displaced more than three-quarters of the compact (fixed lens) digital camera business. Today the demand for standalone digital cameras is roughly evenly split between compact and interchangeable lens cameras (MILCs and DSLRs) and the overall demand is so much smaller that there is a glut of sorts for all formats. No camera manufacturer is looking to add production capacity. The camera market was always fragmented, but now some of those fragments are too small to be profitable, especially for new models that require significant investment to develop. MILC sales have been relatively flat while DSLR sales declined (and even while DSLR sales were still climbing), so in one sense the mirrorless market has performed better in relative terms, but in another sense, in spite of getting the lion's share of upgrades, new models and R&D investment over the last 5 years, the mirrorless market has underperformed.
The most mature mirrorless formats (1" or smaller, m43 and APS-C) have been the worst performers. That suggests that the novelty of larger format mirrorless cameras is what is keeping the MILC market afloat. Technological advances in MILCs are not game-changers in terms of taking pictures; they consist of narrowing the gap in usability between mirrorless and DSLRs and only at the expense of something else (battery life, compactness, price, etc.) There aren't any really compelling reasons to switch from DSLRs to MILCs and in the current environment, no format or category of standalone camera is going to show enough potential for growth to attract significant investment from manufacturers.