Originally posted by biz-engineer Over the last couple of years, I've been looking at reviews of monitors and the many variants in terms of resolution, color gamut, brightness , constrast, and all was certainly appealing, compared to an 8 years old 200 euros Philips branded monitor. How recent understanding of color management (thanks to contributions on the forum), helped me realized that my 8 years old monitor is actually pretty good, I can't believe I got it for 200 euros, it must have been a mistake from the retailer who under-estimated the quality of the monitor, maybe a seller lacking understanding of technical spec got pressured by an agressive purchaser who didn't care about specification.
Anyway, thank to color calibration, I don't need to buy a new monitor. So long story short, considering I'm like the average customer, that monitor sale in 2012 killed off monitor sales for at least 8 years, bad for Philips business and also bad for competing brands who won't see any fresh money from me for a long time.
That's one way of looking at it, I guess. However...
If your monitor had died just two or three years after purchase, or you found it was only covering 47% of the sRGB gamut, would you have replaced it with another Philips? I seriously doubt it. You'd most likely have chosen another brand, and told your friends about your poor experience. That's bad for business.
Conversely, when you next decide to buy a new monitor - and I'm sure it will happen eventually, either because your existing one finally fails or you want something bigger, with better resolution, faster refresh, different features, better connectivity etc. - there's a pretty good chance you'll go back to Philips, or at least consider doing so; and if it produces a suitable model, you probably won't care if it's 10 - 20% more expensive than the competition, as you might consider that a worthwhile premium for such a (potentially) long-lasting, high-performing product. But even if you end up choosing something else, you've already told everyone here about your positive experience with Philips and increased the brand's positive reputation - and that's good for business.
Brand loyalty is a long game for manufacturers, but if it can be achieved, it's money in the bank...
EDIT: As I mentioned in another thread, my previous HP monitor - a budget HD model that I recall paying around GBP £110 for in 2014 (or maybe early 2015) - is still going strong and now serves as my Dad's main display. It has almost full sRGB coverage, although that wasn't part of the listed specifications, and is great for photo editing. The 24" QHD BenQ model I now own is much, much better, but even that costs less than GBP £200...