Originally posted by Rondec I'd expect it this fall. The Coronavirus should die down this summer with warmer weather and I would expect things to be delayed, not canceled. In point of fact, Pentax should be pretty close to finalizing firmware on the camera -- body is mostly done.
Pro early release:
You have it ready and do not want it to lie around and you miss the sales.
Contra early release:
You only have one product shot per 3-4 years and the initial response is key. You now will start marketing it when nobody cares for luxury toys, even less than before, so you sell into a hole.
I do expect the global societal and economic impact to be huge as I expect some major bubbles to burst. I'd be more than happy if you were right.