Olympus will sell their Imaging business to Japan Industrial Partners

Mistral75 · 01-06-2021, 05:50 AM - **1 Like**

Originally posted by surfar

Is that Employees?

Headcount / Number of employees / Number of people.

Lord Lucan · 01-06-2021, 07:50 AM

Originally posted by zapp

Looks like they lost the name. Olympus is gone - just OM is alive.

Indeed, but looking at other places on the web including Youtube, there are many people who still do not get it, that Olympus are no longer making cameras. They say things like "I wonder what lens will Olympus bring out next?".

It remains to be seen what brand name OM Digital Solutions will put on any new cameras or lenses they produce. Maybe "OM" (a bit terse) or "Zuiko", although other Japanese camera companies westernised their original Japanese names, (eg Nikon, Pentax, Canon, and Olympus themselves). Under the agreement they can use the Olympus name for a limited period (it's not clear how long) and my guess is that it will be only for the continued manufacture of existing models, not for any new designs by OMDC over which the now downsized Olympus will have no control. No-one knows what OMDC will do in the future, and Olympus will not want the possiblility of their name being moved down-market.

surfar · 01-15-2021, 05:49 PM

Originally posted by Lord Lucan

Olympus will not want the possiblility of their name being moved down-market.

It was already there, bottom of the tree with Panasonic for ILC cameras(although they did have 3% of market share, more than the twin P cameras).

Olympus as a brand shouldn't suffer too much from what JIP do as they are no longer in photographic market place.Olympus have retained a 10% shared in OMds,a little finger in the pie that they can afford to lose(I'm guessing).

Will be interesting to see what happens.

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Nikon recommendation: sell! sell! sell!	beholder3	Photographic Industry and Professionals	173	02-09-2021 11:20 AM
Nature Traveling Partners	ToddK	Post Your Photos!	11	01-18-2020 04:35 PM
Panasonic leaving the imaging sensor business	UncleVanya	Photographic Industry and Professionals	15	12-05-2019 07:50 AM
Cactus Imaging - Is it still in business?	JeffBurns	Photographic Industry and Professionals	8	04-22-2019 04:29 AM
PENTAX RICOH IMAGING AMERICAS CORPORATION Partners with the Animal Humane Society to	Adam	Homepage & Official Pentax News	13	06-14-2012 01:10 PM

01-06-2021, 05:50 AM - 1 Like	#331
Mistral75 Pentaxian Join Date: Feb 2009 Location: Paris, France Posts: 6,408 Original Poster	Originally posted by surfar Is that Employees? Headcount / Number of employees / Number of people.

01-06-2021, 07:50 AM	#332
Lord Lucan Pentaxian Join Date: Sep 2017 Location: South Wales Photos: Gallery Posts: 1,172	Originally posted by zapp Looks like they lost the name. Olympus is gone - just OM is alive. Indeed, but looking at other places on the web including Youtube, there are many people who still do not get it, that Olympus are no longer making cameras. They say things like "I wonder what lens will Olympus bring out next?". It remains to be seen what brand name OM Digital Solutions will put on any new cameras or lenses they produce. Maybe "OM" (a bit terse) or "Zuiko", although other Japanese camera companies westernised their original Japanese names, (eg Nikon, Pentax, Canon, and Olympus themselves). Under the agreement they can use the Olympus name for a limited period (it's not clear how long) and my guess is that it will be only for the continued manufacture of existing models, not for any new designs by OMDC over which the now downsized Olympus will have no control. No-one knows what OMDC will do in the future, and Olympus will not want the possiblility of their name being moved down-market.

01-15-2021, 05:49 PM	#333
surfar Pentaxian Join Date: Jan 2015 Location: mid nth coast,nsw Photos: Gallery Posts: 5,491	Originally posted by Lord Lucan Olympus will not want the possiblility of their name being moved down-market. It was already there, bottom of the tree with Panasonic for ILC cameras(although they did have 3% of market share, more than the twin P cameras). Olympus as a brand shouldn't suffer too much from what JIP do as they are no longer in photographic market place.Olympus have retained a 10% shared in OMds,a little finger in the pie that they can afford to lose(I'm guessing). Will be interesting to see what happens.

Thread Tools	Search this Thread
	Search this Thread: Advanced Search