Originally posted by Paul the Sunman There's no indication in the MoU that they get to keep the Olympus name!
Indeed, there is none. On the other hand the press release explicitly states the OM-D and Zuiko brands will be part of the transaction.
The way some sentences are worded makes me feel that the new entity won't be allowed to use the Olympus brand after a transition period.
It may well be that Olympus's goal is not just to get rid of their loss-making Imaging business, but also to separate their name from whatever will become of the new company in the future.
Besides, JIP are known to exclusively resell their businesses to corporate acquirers, therefore it would be logical for them to capitalise on and develop such own brands as OM-D and Zuiko, which any acquirer can then further build upon.