Originally posted by vector Is 40000 units really that bad? Seriously if they average $1000 per camera (just a guess) that's still $40 million a year just from bodies, not including lenses and accessories, plus there is the whole Ricoh lineup with the GR and Theta. That might be small in comparison but that doesn't mean it's not a profitable and viable business. (...)
The sales of Pentax-branded equipment are a minor part of Ricoh Imaging's revenue, which amounted to ¥18.3bn during the fiscal year ended on the 31st of March, 2019 (most recent data available). ¥18.3bn then, that's $165m for the whole Ricoh Imaging.
Remember that the average FOB price of DSLRs shipped in 2019 was ¥38,765 i.e. around $355. Even if the average FOB price of Pentax DSLRs were higher than the one of Canon and Nikon cameras, it wouldn't reach $1,000. By far.