Originally posted by Astro-Baby I was a website designer and builder in the early days of the web. It used to amaze me that clients would want to fill up their site with stuff that had no value to the consumer.
Our corporate values, our ethos, mission statements.....I told people constantly the punter only wants to know three things. What is it ? How do I get one ? How much does it cost ? The rest is bumf.
It was a horror to sell web services, everyone has a brother or mate down the pub who is a web ‘expert’ and boy did I see some horror, purple text on green backgrounds in fonts like ‘Algeria’ because ‘my wife designed it and likes those colors’
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You don't remember blinking text and animated gifs everywhere do you? And meaningless hit counters.
Originally posted by Astro-Baby Beyond design though is traffic because the greatest design in the world wont help if theres no traffic so most of my time was doing search engine optimisation and traffic building for people. Of course its the same with people telling me ‘oh I dont need it, if you type ‘the very small hokey cokey company’ we come up top on Google’ yes of course you do mate, the problem is no one sits down and thinks ‘gosh I must go look at the hokey cokey company and see if they sell anything Inwould like to buy’.
I once spent a week optimising someones site and boosted their traffic but they ended up asking me to stop as they said their wife had concerns that I was changing the ethos of their business and ruining her hand crafted text that mostly waffled on about a dear departed pet. Yep....their business is probably by now dear departed as well. People dont care much about you they care about them.
Traffic building is the tough bit and its an evolving beast as well...a kind of arms race with the search engines and a good optmiser and traffic builder will cost a lot more than site design and its an ongoing cost.
If you have a niche topic and good content without too much competition, it's not really an arms race, but it sure is if you have plenty of competition covering the same topic/product/service. All the AI that search engines employ has to try to rank similar content based on relevance, however if you're fortunate enough to find a topic that doesn't have much content out there, then all the ranking algorithms become irrelevant with even a half decent effort to follow the guidelines search engines provide.
I'd say the arms race isn't so much against search engines, but against every other punter out there trying to sell the same thing or something very similar, as the better they optimise their site, the more you have to do to compete. Of course search engines do update their algorithms as well to try to deal with people who try to increase their rank without actually providing more useful content.
Originally posted by Astro-Baby Back in the day the code had to be compact as well as many people were running slow modems so i used to use a lot of handwritten code to get it compact and sharp to get the site to run quick, if the page load went over 10 seconds it was game over, you lost the punter, it still applies now, a slow loader is a loss.
Now days, 10 seconds is way too slow and you'll get penalised for it. A common issue with a lot of designers/developers is use of utility code libraries and frameworks without understanding how to customise them, resulting in massive amounts of unused code loading.
Frameworks are great for rapid prototyping, but once you've settled on a design, a good modular system should make it easy to strip out all the unused components to speed things up.
Wix is awful at this. On one site I looked at for a friend, I discovered it was attempting to load something like 50 web fonts including in foreign character sets even though the site only used a couple.
Originally posted by Astro-Baby The other schoolboy mistake web designers jad, and may still do, is designing on a top end system and finding it looks great and not taking into account the average joe wont be running a fully loaded Power Mac with every extension imahinable on a dedicated 10mb line. These days the site has to be optimised for mobiles, tablets etc but a lot of sites dont do that at all. Kissing off a lot of custom there I suspect.
What I find with a lot of mobile site support is that many sites are 'responsive', in that they'll deliver screens that look fine on mobile, but are definitely not 'mobile optimised', in that they'll serve up full sized desktop images squeezed down to fit a mobile screen, but still taking up large amounts of bandwidth. Modern HTML and web platforms mean there's no excuse for this, but it still happens all too often.
A personal pet hate is video backgrounds on websites. If I want to watch a video, I'll watch a video, but video behind text is distracting and a huge bandwidth waste, and screams a designer with an oversized ego.