Originally posted by BigMackCam If that's the case, would a serious photographer "sell out" and shoot a brand he or she doesn't genuinely want to shoot - just for a few thousand bucks and the occasional piece of free or long-term-loan equipment?
I don't know that too many would sell out,
per se; after all, with the exception of a few critical features, competing models from the various brands are more or less equivalent in regards to image quality and suitability to task. If one is interested in a sponsorship, the challenge is always to secure such; that accomplished, to get a contract that pays a few of the bills and after that, to maintain the relationship to one's advantage. Responsibilities include attendance at promotional events, promotion of product on one's Web site and through one's blog/vlog and exclusive use of the sponsor's product. My understanding is that there is a retainer along with compensation for event participation, product placement, product mention, product reviews, and direct promotion as with this video.
We have had the occasional sponsored professional active on this site and at least one quit that role on rather bitter terms with their sponsor over both contract terms and actual professional product support (failed camera/lens sent for repair rather than FedEx same day replacement...that sort of thing).
Added: Ricoh Imaging promotes their brand ambassadors on Facebook.
Steve