Forgot Password
Pentax Camera Forums Home

Show Printable Version Search this Thread
11-08-2020, 12:55 PM - 1 Like   #16
Site Supporter
Site Supporter

Join Date: May 2019
Photos: Albums
Posts: 3,552
QuoteOriginally posted by BigMackCam Quote
Thanks See my edit to the post above, which I was writing when you responded...

Regarding share prices, I take your point. In which case, could one say that market capitalisation of a publicly traded company is equivalent to "brand value"?
They both measure trust in the company, more than any actual value, so I'd say they have a lot in common at least.

11-08-2020, 05:59 PM   #17
Site Supporter
Site Supporter

Join Date: Jun 2010
Location: Central Coast, CA
Posts: 888
Well, for us, Pentax is the top of the list.
11-09-2020, 02:17 PM   #18
Site Supporter
Site Supporter

Join Date: Jun 2015
Location: Ontario, Canada
Photos: Albums
Posts: 764
QuoteOriginally posted by BigMackCam Quote
If it's intangible (i.e. "something that exists but that cannot be touched, exactly described, or given an exact value") yet represents monetary value based on brand awareness and moral reputation ("how positive the image is"), how on earth does someone measure that objectively and unambiguously? Is the methodology clearly explained anywhere? Is there a formula?

Colour me confused

EDIT: OK... I've re-read your last post and you mention "goodwill". I think I may understand a little better, now... So is "brand value" the entire proposed financial value of the brand - tangible and intangible, including goodwill - or is it just the goodwill portion?

I'm not an accountant, but I suspect this is primarily relevant in valuation prior to sale, acquisition, raising capital / borrowing etc. - no?
There are tons of formulas in the literature....but I wouldn't expect them to tell us much in the way of how likely our favourite photography company is to survive.
11-10-2020, 11:33 PM   #19
Senior Member

Join Date: Mar 2020
Posts: 222
Not sure internationally, but in Japan Fuji have a high reputation from way back.


  • Submit Thread to Facebook Facebook
  • Submit Thread to Twitter Twitter
  • Submit Thread to Digg Digg
Tags - Make this thread easier to find by adding keywords to it!
brand values canon, brands, canon, canon > sony, million, nikon, panasonic, panasonic > ricoh, photo industry, photography, ricoh, sony > panasonic
Thread Tools Search this Thread
Search this Thread:

Advanced Search

Similar Threads
Thread Thread Starter Forum Replies Last Post
LR>Plugins>LR>PS>Plugins>LR>Save as a Preset? BruceBanner Digital Processing, Software, and Printing 3 04-23-2018 11:59 AM
Ricoh GR WR >>> Anybody? Blacknight659 Pentax Compact Cameras 5 07-15-2016 05:30 PM
Ricoh-->Pentax-->Ricoh angry_larry Welcomes and Introductions 2 06-28-2012 03:36 AM
Nikon, Canon, Sony, Pentax, Leica, Panasonic…or? benjikan Photographic Technique 25 08-08-2009 05:05 AM

All times are GMT -7. The time now is 09:51 AM. | See also:, part of our network of photo forums!
  • Red (Default)
  • Green
  • Gray
  • Dark
  • Dark Yellow
  • Dark Blue
  • Old Red
  • Old Green
  • Old Gray
  • Dial-Up Style
Hello! It's great to see you back on the forum! Have you considered joining the community?
Creating a FREE ACCOUNT takes under a minute, removes ads, and lets you post! [Dismiss]