Originally posted by clackers The place is a sales catalogue. They will not offend their major business partners, their whole purpose is to be a warehouse conduit for Canon, Nikon and Sony, so impartial news is absolutely not to be expected.
+1
It is a commercial site built to make money off the users.
In order to do this they have to work by 100% click baiting.
That works by
a) writing opinion pieces shallowly disguised as "reviews" which the current mainstream wants to read and supports their confirmation bias
b) being not critical versus mainstream to avoid pissing them off
c) generating heated, click-intensive discussions where the heat is directed at non-mainstream groups
d) being nice to the companies providing income by adverts
e) generating income by generous amounts of blog posts about "what to buy"
Do not mistake this tabloid approach to something related to "journalism" or professional/balanced "reviews". It is not.
Go count the number of blog posts about "build your skills" or "gear is not important" or "why you do *not* need to upgrade to the ten last monthly camera minor upgrade models".
If they were even a little bit independent from Amazon then a 50% volume of "no need to buy this toy" blog posts would happen and would be no harm.
But it is 100% BUY! BUY! BUY! - at Amazon.