Japanese market share (unit sales)

Mistral75 · 03-12-2021, 10:38 AM - **6 Likes**

Japanese market share (unit sales) in 2020 according to BCN Ranking:

「#がんばれカメラ」！　BCNランキングで見る2020年のカメラ販売動向 - BCN＋R

Mirrorless cameras:

Sony: 27.4%
Canon: 23.8%
Olympus / OM Digital Solutions: 23.4%
Fujifilm: 12%
Panasonic: 8.3%
Nikon: 4.6%

Compact cameras:

Canon: 39.1%
Sony: 19.6%
Panasonic: 11.4%
Nikon: 10.5%
Ricoh Imaging: 7.1%

DSLRs:

Canon: 51.9%
Nikon: 44.8%
Ricoh Imaging (Pentax): 3%

starjedi · 03-12-2021, 11:04 AM

Just find that Nikon ‘s status in mirrorless is similar to Pentax’s status in DSLR, what happens?

**ramseybuckeye** · 03-12-2021, 11:10 AM - **1 Like**

That's an awfully crowded market in mirrorless, I expected Fujifilm to have a bigger market share with all of the products they have put out.

**NZ_Ross** · 03-12-2021, 11:43 AM

So, just a quick bit of math. CIPA lists 1.562M DSLR sales worldwide to September 2020 (with a significant reduction from the previous year coinciding with the COVID pandemic and responses)

At 3% of DSLR sales that puts Pentax at about 50,000 units per year.

Which is 'niche' producer territory.

**Madaboutpix** · 03-12-2021, 11:59 AM - **2 Likes**

Originally posted by ramseybuckeye

That's an awfully crowded market in mirrorless, I expected Fujifilm to have a bigger market share with all of the products they have put out.

Yep, my sentiments exactly, when I saw the figures. And 7.1 % in the compact mirrorless section isn't probably all that bad, given that it will be mostly based on the GR series alone. Plus, I can't help wondering, with Nikon basically forced to focus on mirrorless to survive, if Pentax DSLRs might not be able to win back some of that DSLR sales territory. No doubt, it's just a niche, but it may become a little less crowded over the next years and more conducive to reminding people that Pentax DSLRs have something unique to offer.

texandrews · 03-12-2021, 12:04 PM - **2 Likes**

"Japanese market" ! I'd be careful drawing conclusions from it. That's not to say Pentax's is bigger anywhere else in the world, but the Oly numbers look suspect to me especially. I could be wrong.

One thing I (and I think "we" is also applicable here) believe strongly is that Pentax is too Japanese-centric.

mtgmansf · 03-12-2021, 12:06 PM

What compact cameras does Nikon still sell? I thought they got out of that market years ago.
Also, I read somewhere that Pentax had 4% overall share of world market, which is of course way more than 50K units in Japan, where small, mirrorless cameras rule. Hopefully, the K3 mk.III will increase the DSLR numbers significantly in the near future, when and if...

Kunzite · 03-12-2021, 12:11 PM

BCN is not measuring the Japanese market share. They're only considering certain retailer chains, IIRC Yodobashi isn't even included.
Their data might match that for the entire Japan, or it might be off by some good percent.

photoptimist · 03-12-2021, 12:14 PM

Originally posted by texandrews

"Japanese market" ! I'd be careful drawing conclusions from it. That's not to say Pentax's is bigger anywhere else in the world, but the Oly numbers look suspect to me especially. I could be wrong.

One thing I (and I think "we" is also applicable here) believe strongly is that Pentax is too Japanese-centric.

Indeed!

CIPA's broader production and shipment numbers (http://www.cipa.jp/stats/documents/e/d-2020_e.pdf) show how strange Japan is relative to the rest of the world. In most of the world, ILCs beat compact cameras by almost 2:1 -- compacts are dead. In Japan, it's almost the reverse! The Japanese LOVE smaller cameras which may be why Olympus, with its smaller M4/3 system, does well in Japan.

Wheatfield · 03-12-2021, 12:32 PM - **2 Likes**

Originally posted by starjedi

Just find that Nikon ‘s status in mirrorless is similar to Pentax’s status in DSLR, what happens?

Nikon is doomed.

dbs · 03-12-2021, 12:40 PM

Originally posted by Wheatfield

Nikon is doomed.

Oh ..

So another 40 years and counting to go then ..

Mistral75 · 03-12-2021, 01:08 PM

Originally posted by NZ_Ross

So, just a quick bit of math. CIPA lists 1.562M DSLR sales worldwide to September 2020 (with a significant reduction from the previous year coinciding with the COVID pandemic and responses)

At 3% of DSLR sales that puts Pentax at about 50,000 units per year.

Which is 'niche' producer territory.

Another source estimated the sales of Pentax-branded DSLRs to 40,000 in 2019. Competitors: Canon (3.22 million), Nikon (1.45 million) and Sony (10,000 SLT cameras).

Mistral75 · 03-12-2021, 01:10 PM

Originally posted by ramseybuckeye

That's an awfully crowded market in mirrorless, I expected Fujifilm to have a bigger market share with all of the products they have put out.

The figures above are market shares in units sold. It's entry-level cameras that make big volumes. Fujifilm's entry-level offer is limited in comparison to Olympus's for instance.

Mistral75 · 03-12-2021, 01:12 PM

Originally posted by Madaboutpix

(...) 7.1 % in the compact mirrorless section isn't probably all that bad, given that it will be mostly based on the GR series alone. (...)

These being units sold, I would say Ricoh Imaging's ranking mostly comes from WG cameras.

surfar · 03-12-2021, 01:12 PM

Originally posted by Kunzite

BCN is not measuring the Japanese market share. They're only considering certain retailer chains,

Yes.The BCN covers around half of the JAPanese market.

---------- Post added 03-13-21 at 07:16 AM ----------

Originally posted by photoptimist

The Japanese LOVE smaller cameras which may be why Olympus, with its smaller M4/3 system, does well in Japan.

Oly was 2nd most popular in prior years, it will be interesting in the next 12 months to see what the slimmed down OMD can do?

03-12-2021, 10:38 AM - 6 Likes	#1
Mistral75 Pentaxian Join Date: Feb 2009 Location: Paris, France Posts: 7,527	Japanese market share (unit sales) Japanese market share (unit sales) in 2020 according to BCN Ranking: 「#がんばれカメラ」！　BCNランキングで見る2020年のカメラ販売動向 - BCN＋R Mirrorless cameras: Sony: 27.4% Canon: 23.8% Olympus / OM Digital Solutions: 23.4% Fujifilm: 12% Panasonic: 8.3% Nikon: 4.6% Compact cameras: Canon: 39.1% Sony: 19.6% Panasonic: 11.4% Nikon: 10.5% Ricoh Imaging: 7.1% DSLRs: Canon: 51.9% Nikon: 44.8% Ricoh Imaging (Pentax): 3%

03-12-2021, 01:10 PM	#13
Mistral75 Pentaxian Join Date: Feb 2009 Location: Paris, France Posts: 7,527 Original Poster	Originally posted by ramseybuckeye That's an awfully crowded market in mirrorless, I expected Fujifilm to have a bigger market share with all of the products they have put out. The figures above are market shares in units sold. It's entry-level cameras that make big volumes. Fujifilm's entry-level offer is limited in comparison to Olympus's for instance. Last edited by Mistral75; 03-12-2021 at 01:27 PM.

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03-12-2021, 11:04 AM	#2
starjedi Veteran Member Join Date: Dec 2013 Location: New Jersey Posts: 932	Just find that Nikon ‘s status in mirrorless is similar to Pentax’s status in DSLR, what happens?

03-12-2021, 11:10 AM - 1 Like	#3
ramseybuckeye Site Supporter Join Date: Apr 2009 Location: Hampstead, NC Photos: Gallery Posts: 17,292	That's an awfully crowded market in mirrorless, I expected Fujifilm to have a bigger market share with all of the products they have put out.

03-12-2021, 11:43 AM	#4
NZ_Ross Kiwi Pentaxian Join Date: Mar 2012 Location: Timaru Photos: Gallery \| Albums Posts: 4,225	So, just a quick bit of math. CIPA lists 1.562M DSLR sales worldwide to September 2020 (with a significant reduction from the previous year coinciding with the COVID pandemic and responses) At 3% of DSLR sales that puts Pentax at about 50,000 units per year. Which is 'niche' producer territory.

03-12-2021, 11:59 AM - 2 Likes	#5
Madaboutpix Site Supporter Join Date: Dec 2011 Location: North Rhine-Westphalia Posts: 1,440	Originally posted by ramseybuckeye That's an awfully crowded market in mirrorless, I expected Fujifilm to have a bigger market share with all of the products they have put out. Yep, my sentiments exactly, when I saw the figures. And 7.1 % in the compact mirrorless section isn't probably all that bad, given that it will be mostly based on the GR series alone. Plus, I can't help wondering, with Nikon basically forced to focus on mirrorless to survive, if Pentax DSLRs might not be able to win back some of that DSLR sales territory. No doubt, it's just a niche, but it may become a little less crowded over the next years and more conducive to reminding people that Pentax DSLRs have something unique to offer.

03-12-2021, 12:04 PM - 2 Likes	#6
texandrews Moderator Join Date: Apr 2014 Location: Baltimore Photos: Albums Posts: 3,393	"Japanese market" ! I'd be careful drawing conclusions from it. That's not to say Pentax's is bigger anywhere else in the world, but the Oly numbers look suspect to me especially. I could be wrong. One thing I (and I think "we" is also applicable here) believe strongly is that Pentax is too Japanese-centric.

03-12-2021, 12:06 PM	#7
mtgmansf Veteran Member Join Date: Jun 2013 Posts: 321	What compact cameras does Nikon still sell? I thought they got out of that market years ago. Also, I read somewhere that Pentax had 4% overall share of world market, which is of course way more than 50K units in Japan, where small, mirrorless cameras rule. Hopefully, the K3 mk.III will increase the DSLR numbers significantly in the near future, when and if...

03-12-2021, 12:11 PM	#8
Kunzite Pentaxian Join Date: Apr 2007 Location: Romania Posts: 15,132	BCN is not measuring the Japanese market share. They're only considering certain retailer chains, IIRC Yodobashi isn't even included. Their data might match that for the entire Japan, or it might be off by some good percent.

03-12-2021, 12:14 PM	#9
photoptimist Pentaxian Join Date: Jul 2016 Photos: Albums Posts: 5,126	Originally posted by texandrews "Japanese market" ! I'd be careful drawing conclusions from it. That's not to say Pentax's is bigger anywhere else in the world, but the Oly numbers look suspect to me especially. I could be wrong. One thing I (and I think "we" is also applicable here) believe strongly is that Pentax is too Japanese-centric. Indeed! CIPA's broader production and shipment numbers (http://www.cipa.jp/stats/documents/e/d-2020_e.pdf) show how strange Japan is relative to the rest of the world. In most of the world, ILCs beat compact cameras by almost 2:1 -- compacts are dead. In Japan, it's almost the reverse! The Japanese LOVE smaller cameras which may be why Olympus, with its smaller M4/3 system, does well in Japan.

03-12-2021, 12:32 PM - 2 Likes	#10
Wheatfield Moderator Join Date: Apr 2008 Location: The wheatfields of Canada Posts: 15,981	Originally posted by starjedi Just find that Nikon ‘s status in mirrorless is similar to Pentax’s status in DSLR, what happens? Nikon is doomed.

03-12-2021, 12:40 PM	#11
dbs Pentaxian Join Date: Jun 2010 Location: Clare Valley S A Photos: Albums Posts: 7,563	Originally posted by Wheatfield Nikon is doomed. Oh .. So another 40 years and counting to go then ..

03-12-2021, 01:08 PM	#12
Mistral75 Pentaxian Join Date: Feb 2009 Location: Paris, France Posts: 7,527 Original Poster	Originally posted by NZ_Ross So, just a quick bit of math. CIPA lists 1.562M DSLR sales worldwide to September 2020 (with a significant reduction from the previous year coinciding with the COVID pandemic and responses) At 3% of DSLR sales that puts Pentax at about 50,000 units per year. Which is 'niche' producer territory. Another source estimated the sales of Pentax-branded DSLRs to 40,000 in 2019. Competitors: Canon (3.22 million), Nikon (1.45 million) and Sony (10,000 SLT cameras).

03-12-2021, 01:12 PM	#14
Mistral75 Pentaxian Join Date: Feb 2009 Location: Paris, France Posts: 7,527 Original Poster	Originally posted by Madaboutpix (...) 7.1 % in the compact mirrorless section isn't probably all that bad, given that it will be mostly based on the GR series alone. (...) These being units sold, I would say Ricoh Imaging's ranking mostly comes from WG cameras.

03-12-2021, 01:12 PM	#15
surfar Pentaxian Join Date: Jan 2015 Location: mid nth coast,nsw Photos: Gallery Posts: 6,141	Originally posted by Kunzite BCN is not measuring the Japanese market share. They're only considering certain retailer chains, Yes.The BCN covers around half of the JAPanese market. ---------- Post added 03-13-21 at 07:16 AM ---------- Originally posted by photoptimist The Japanese LOVE smaller cameras which may be why Olympus, with its smaller M4/3 system, does well in Japan. Oly was 2nd most popular in prior years, it will be interesting in the next 12 months to see what the slimmed down OMD can do?