Originally posted by Wheatridger That seems unlikely. Sony would want to maintain its strong position in video.
Disagree, I think you saw what Sony did with your beloved Minolta.
@Focusrite, Sony are not like the other camera companies, they're aggressive globally, seek funding outside of the Japanese system, so are at the mercy of their international shareholders, who want high financial returns, not domination of marginal or unprofitable businesses.
This guy in the PetaPixel article below looks to have contributed to Olympus quitting the business ... Sony pulled their $760 million investment in them. And he thinks every dollar spent on the camera division is a dollar not spent on the entertainment one. He has chipped and chipped away and has achieved cameras not being their own entity ... they're lumped in with other consumer electronics in a new holding company.
To quote @shyrsio "Sony are a soulless company who couldn't care less for ... heritage"
https://petapixel.com/2020/03/26/sony-spins-off-camera-business-into-separate-company/
Note that Fuji have already decided to turn from cameras to healthcare to make profits.
https://petapixel.com/2021/07/09/fujifilm-pivoting-to-healthcare-but-claims-...n-photography/
Both Sony and Fuji sell way more cameras than Pentax ever does, but cannot make enough profits to keep their owners happy. In the case of Nikon, Olympus and probably Samsung, it was staggering losses as they 'bet the farm' on mirrorless cameras.