"Pentax believe in the future of SLR photography". "Pentax is committed to the future of SLR photography through the continued development of camera technology"
Pentax don't follow the Leica path, because:
- Leica invested in mirrrorless, such as the SL series, they didn't say "we aren't going to make mirrorless camera because we're a rangefinder company".
- Leica created / joined the L mount alliance
- Leica sell their camera in most camera shops that also sell Canon, Nikon and Sony
- Leica sell full frame cameras and lenses $5000 or more.
- Leica is a luxury brand, and has the design and the marketing to support a luxury brand.
Last edited by biz-engineer; 09-06-2022 at 10:53 PM.