Originally posted by NicholasN Poor/lack of advertising is the Achilles heel for Pentax. As the saying goes, "you have to spend money to make money" (snip)
True perhaps to a certain point. But one also has to be realistic. A single full-page ad in a single national magazine can easily run a thousand dollars. Given that, a single print ad compaign (several full-color, full-page, ads in multiple magazines running over several months) in each of the major Pentax markets (North America, Europe, Asia, etc) could cost several hundred million dollars, with a single television ad compaign in each of those same markets costing several times that.
In other words, to run the type of advertising campaign some Pentax users seem to want and expect, Pentax would have to spend more for advertising alone than the company's entire operating budget - which will most certainly drive the company into bankruptcy.
There is no quick fix to magically raise Pentax to the same level as either Canon or Nikon, regarding market share, profits, or advertising budgets. In this turbulent market today, Pentax obviously must take a slow, cautious, strategic, approach to both remain in business and grow. That means spending money only when and where it will do the most long-term good. Extravagant ad compaigns just don't fit that reality.
stewart