Originally posted by Damn Brit Well that's what friends are for Mitch.
I'm no wedding photographer but personally I feel like you are planning on investing too heavily in the shows. I'm not convinced that they are the most cost effective way of getting your name out there. I would say just do a couple and keep a few thousand in reserve.
I think a good thing for you to do would be to do as much networking as you can. If you can, get friendly with a couple of other photographers and make yourself available as backup, that's a good way to get some of their overflow. Plus you will need backup yourself.
A lot of your work will come from word of mouth. I've never seen a wedding photographer offer this (but I'm sure some do), offer a referral bonus to your clients to encourage them to get the word out there for you. When you get a confirmed booking from a referral, they get, I dunno, a framed print, night in a hotel, meal at a restaurant.
You might be right about going a bit heavy on the shows. I do see other photographers generally pulling two or three from each show they go to, though. However, I have decided to back it off to two shows to start, and then see how that goes and possibly follow up with a couple of other shows (if the investment deal does through)
word of mouth is a GREAT big deal. and i like people with great big mouths. they get $100 referral fee for every client that signs.
Originally posted by Frogroast Although shows can be great marketing, it really depends in your area (how many other photogs are there) and whether you want to lump yourself in with the cattle. Most bridal shows are a waste for photographers because people are shopping around - although they want a good photographer, they are also typically comparison shopping and possibly bargain hunting.
The way I see it is you're better off spending a little more money in advertising and much less money in shows. As DB said, networking is more effective with word of mouth. Go to the local venues, show them your goods, tell them you would be also promoting their venues and perhaps if they come to an agreement with you that it would be mutually beneficial. I'd hit flower shops, bakeries, bridal stores, country clubs, hotels, banquet halls, caterers, bridal consultants, and any other place a bride/groom would go to.
Good idea on hitting the street and taking the local marketing campaign to local vendors. I'm thinking of maybe offering a lot of people some nice large prints of their cake, flowers, whatever in return for them displaying it on their wall with my name on it.
Originally posted by Xcom What does your 2k in other marketing cover? News paper ads? Big phone book ad? I would suggest looking into your local cable tv companies. They can do everything from produce your ad to just airing one you produce in your local markets. I would suggest you have them produce it. Here in NYC we have a bunch however the big ones are CableVision and Time Warner Cable. I would suggest doing only 4k On shows and the rest covering not only the cable network your on but a few of the others within a reasonable driving distance.
When making a tv spot it can cost anyplace from 1,000 to however much you want to spend. That 1,000 for the commerial also includes covering the cost of airing it on the network you had produce it. At least here in NYC it does. I would suggest also finding out if you can air that one commerical on other networks. So you can take a localy produced Cable Vision ad and air it on Time warner. It saves you some cash and lets you spend more on getting that spot on the air. If they won't allow you to do that. Well you can always have two different ads and air them over two different networks. It would not be a total loss as you do look a lot bigger to your customers if they happen to be over a friends house and see both. The one in their market and the one in a friends.
One thing I would avoid is crawler like ads over the weather channel. They have a spot in your marketing budget. So they are not useless. However that is only after you have started getting a cash flow again. Use them to supplement the 2nd and 3rd time you air your commericals. They are only 10-100 bucks. However they can eat up money and have no place in your marketing budget intill your ready to blanket the local tv markets with your brand.
The two thousand 'other' marketing im going to aim for magazines, website, i was thinking some kind of cable thing but not real serious yet. when my marketing scheme comes together stronger, i plan to 'blanket' like you say, and try to spread out my name through different avenues so that i can be seen in many places.
Originally posted by graphicgr8s I'd be reluctant to go in with a friend myself. But in any case, hook up with a wedding planner also.
spot on man. business with a friend can be sketchy. this isn't really purely an investment venture. it is also part 'friendly support' if ya know what i mean.
Originally posted by Gaelen I have to agree with the Brit on the bridal shows, one of my best friends does promotions for a local radio station here and he goes to all the bridal shows as part of that. From what he can tell me, that's possibly the worst place for a photographer to set something up. Most of the people at those shows dont have enough of a budget to hire a photographer, and the people looking generally arent in the market for one.
There would be much better ways of spending your time and money
i actually have worked a couple of different shows for a couple of different photographers. generally you pull a couple of bookings out of them. there are different levels of class for each show. for instance the last one i was at was major class. i have a feeling there was some big money going down that day. other shows can be kind of rinky dink operations. i think my strategy with the shows is going to be whittle it down to a few of the mid-level-yet-classy shows and go from there.
Thanks guys for your input!
BTW my first rough draft of a budget came to about 24K
Damn! 8D