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04-15-2010, 02:23 PM   #1
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I have a request for you: edit some biz plans getting discussed in here in the open

I started a poll on MJB DIGITAL's facebook page regarding my new pricing system. I would GREATLY appreciate it if you/anyone/everyone would vote on it. What I'm trying to determine with this poll is the value percieved by the client (which could be you)

Thanks all

Here is the link:



MJB DIGITAL fanpage. The top post is the poll.


Last edited by MJB DIGITAL; 04-21-2010 at 12:19 PM.
04-15-2010, 03:27 PM   #2
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I voted and I must say going to that page was a pain. I had to activate it then go to a second page which hung up then refresh the browser and go back then view the poll. After 5 minutes of button pushing I could vote.

Arrrg
04-15-2010, 03:53 PM   #3
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first off thanks!

second off: dangit. i thought it would be easier. im glad you posted that up there though so that people will know.

fyi that package is designed for a 35 wedding year to bring me 40K in gross profit in case anyone was wondering
04-15-2010, 04:38 PM   #4
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I just responded. The key to answering it is just to go directly to the MJB Digital fanpage... then you don't have to create your own poll and all that other stuff.

I think the package you are offering is a great value, and by the looks of the results, your clients also think this is a good value. It certainly covers a lot, but I guess the real question of value is if they get digital copies of the images or not. the other thing you have to consider with value is your market. What some people are able to charge in Souther California is very different from the market here in Pittsburgh. Pricing and package structures are very different from market to market. Most photographers here give high res copies with a release to reproduce, so my packages have to include that for me to stay competitive. Has the poll been helping you to determine what your market wants?

04-15-2010, 05:00 PM   #5
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QuoteOriginally posted by Allison Quote
I just responded. The key to answering it is just to go directly to the MJB Digital fanpage... then you don't have to create your own poll and all that other stuff.

I think the package you are offering is a great value, and by the looks of the results, your clients also think this is a good value. It certainly covers a lot, but I guess the real question of value is if they get digital copies of the images or not. the other thing you have to consider with value is your market. What some people are able to charge in Souther California is very different from the market here in Pittsburgh. Pricing and package structures are very different from market to market. Most photographers here give high res copies with a release to reproduce, so my packages have to include that for me to stay competitive. Has the poll been helping you to determine what your market wants?
Thanks Allison. I changed the link to go directly to my fanpage.

The clients will not have digital images within that 3K package. Although it definitely is an option if they want to add it. I would like to have a business model that does not rely on print sales, but I do definitely want to have print sales be a boost in my revenue. The images with release will definitely come with a charge, and fall into 'add on' sales along with prints. The package listed in the poll is simply a ton of photo coverage with an album to boot. The prints will go online and be available for purchase through Exposure Manager, an account I do not yet have set up. That will come soon, though.

My research tells me that in St. Louis weddings fall into the range of $20K to $35K, and that brides are spending 10% of that budget on photography. Because my goal is to shoot for the higher end of the market, I'm marketing myself to the upper end and charging appropriately.

FWIW, the album is a FinaoOne 10x10 basic with 15 extra leaves. With print sales that follow and album upgrades that are inevitable along with sales tax, I am a bit afraid that I might shoot up into a too-high price. However, the initial response (five votes) is that I seem to have a good rate going on. I guess I'm going to see at these first couple of bridal shows....

Thanks for posting. 8)
04-17-2010, 07:38 PM   #6
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I see about a $1000.00 cost min. $600.00 Album (GraphiStudio), and $200 per photographer for the day shot. Maybe low. no poll option for "Too Low, for what is offered". You need 20 Weddings at that price.. or 5 months of 4 Weddings per month. for a $40K net income...

I think it is a good value, but, a 200% mark up is bare min. imo. a 250% mark up will get you a $10k more net income., I live with a wife and child on $35k a year, and it is check to check...Mid class apartment and no car payments or dept. I have no extra camera money if I need a replacement or repair.

Maybe $3,500.00 may be better (added $10k net), or offer 40 page (is this 40 pages, or 40 sides)?, I guess you mean 50 sides or 25 pages, which makes more sense.
04-21-2010, 12:17 PM   #7
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Aribib you totally rock.

$3500 is going to be the entrance mark of 'high-end' here in st. louis, I believe.

Here is the breakdown:

Cost Charge
Engagement 50 250
Bridal 50 150
Wedding Day (primary, second, graphic D) 1500 1500
Album 60 900


primary gets 700, second gets 300, and im estimating 500 for graphic designer to edit a set and create and ablum.

the total cost is 2200 and the total charge is 2800.

i rounded it off to 3K

see the mistake in there? that only leaves me with 800 net profit. however, i will normally be the lead photog, so add 750 to that

800 +750 = 1550

now if i were to have my associate shooter take one simultaneously with me, that would be my net profit plus his

1550 + 800 = 2350

I'm a bit wary about running things like this, so im going to have a meeting with an cpa sometime soon to get things figured out....
04-21-2010, 12:31 PM   #8
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p.s. my target wedding volume is 35/year

04-22-2010, 02:56 PM   #9
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QuoteOriginally posted by MJB DIGITAL Quote
Aribib you totally rock.

$3500 is going to be the entrance mark of 'high-end' here in st. louis, I believe.

Here is the breakdown:

Cost Charge
Engagement 50 250
Bridal 50 150
Wedding Day (primary, second, graphic D) 1500 1500
Album 60 900


primary gets 700, second gets 300, and im estimating 500 for graphic designer to edit a set and create and ablum.

the total cost is 2200 and the total charge is 2800.

i rounded it off to 3K

see the mistake in there? that only leaves me with 800 net profit. however, i will normally be the lead photog, so add 750 to that

800 +750 = 1550

now if i were to have my associate shooter take one simultaneously with me, that would be my net profit plus his

1550 + 800 = 2350

I'm a bit wary about running things like this, so im going to have a meeting with an cpa sometime soon to get things figured out....
If you are the lead shooter, then a $1500 net for a $3500 job is a good number.
But, if you are not going to be involved, $800 is too low imo.

Way back in the early 90's, I would charge (as the only shooter), 250% above my cost. So my $900 Wedding netted me about $400.00. Album with 25 8x10 and 10 5x7. On 35mm Film! That was a different world for sure. I catered to people that could not afford the so called standard of around $2000.00 for a film wedding with Album. But they DID have a photographer budgeted for under $1000.

Today, it is a whole new style. and a lot time is involved (read labor per hour charge). And, like you, I would sent it out to a company like GraphiStudio to produce a great looking Album for $500.

As a married man with a child and dog......your $1500 net per Wedding should keep you comfortable, not Luxurious, but comfortable. At 4 Weddings a month that's a target of $6000 net income each month you book. On the off season, if you don't do other photo jobs, you should be able to save a little to have a short vacation of a week or two.

Best of luck
05-03-2010, 09:39 PM   #10
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i think we are on the same track, arbib

if im the lead shooter, then 1500 net is fine. but if im not the lead shooter, then i can still be working on other things while mjb as a business continues to bring in profit. so if i have 800 net profit on a day that i spent marketing...i think that's pretty rad.

and to be honest, i don't really lust after luxury. i have a dog and a girlfriend, so for now, i can work with this business model and see what comes of the ideas that will follow (which i jot down in my notebooks) i don't think i will ever find luxury because i want to continue pumping excess funds into the machine, mjb
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