I think this camera looks great. Just bought a K-5, so i'm not interested in this, but i'm sure a whole lot of other people are. I think it will fit young people coming from cellphone cameras and P&S perfectly. They have never even seen a viewfinder, don't know what it is, don't need it. AND they appreciate good design. All luxury products (and a camera is, if using it isn't your full time job) needs a good design to sell, and this one has it. The fact that it doesn't appeal to old farts on a forum is good for Pentax' potential sales if you ask me
Besides, it looks like half of you posting about how bad it looks and how bad it performs is more willing to pay more for another brand or system, so...well, why don't you? I don't get it