Originally posted by junyo Does the fact that there are millions of lenses on eBay matter more/less than the fact that I can get M43 and Nikon 1 lenses at Target? If i'm just starting out as a photographer, unless I'm extremely price sensitive, I'm not buying used if at all possible. Therefore millions of lenses that I can't fondle locally don't exist as far as I'm concerned. Pentax doesn't have that kind of game on the ground, which means that logic is a bit of wishful thinking IMHO. And that assumes that you're going to buy anything beyond the kit zooms, which I think is also a doubtful proposition; for the P&S upgrader, not an emerging photographer, a big sensor and a high ratio zoom are likely all they require.
My statement was comparing the fundamental design decision Pentax had to make - design an APS-C mirrorless camera around the K-mount OR design an APS-C mirrorless around a new mount (with K-adapter). Had Pentax done the latter, it would made for a smaller camera body but only an initially small selection of new lenses for the new mount. From a marketing perspective then, Pentax is no different than Sony (new mount, not many lenses), Samsung (new mount, not many lenses), Fuji (new mount, not many lenses), Nikon 1 (new mount, not many lenses) and their own Q (new mount, not many lenses). Not only that, but that puts them way behind Olympus and Panasonic (new mount, rapidly growing selection of lenses). In the biz, that's what's called Product Differentiation, Unique Selling Proposition, and a whole bunch of other names used on Powerpoint slides
You are right that many people buy a kit zoom and never go beyond that. But Nikon and Canon have shown that touting the potential of buying any lens for any application under the sun as a powerful marketing tool. How many people have you met that chose Canon and Nikon and parroted that strength back to you and don't even know what a prime is. The strategy works, and Pentax was wise to follow it.
Does it make rational sense? No, but marketing is not about rational decision making, otherwise all ads would be little more than a bulleted list of product specifications. Marketing, at the end of the day, is about pressing irrational and emotional buttons that lead to a sale, very often in a market with a lot of product parity.
Quote: But insulting is the word I'm gonna stick with. I do get insulted whenever a company I do business with releases a crap product and tries to tell me how great it is and expects me, or any of their other potential customers, to be stupid enough to believe it. Not being in the target group is one thing (although the designer that they paid and who's involvement was announced before any photographic aspect of the camera, who's not a photographer to my knowledge, seems to think he's designed a tool for semi-professionals), my problem and contention is the target consumer group doesn't exist. I can't imagine being a vaguely informed consumer, not super interested in "serious" photography (which even by the internal logic of this thread moves me outside the target box), and having a saleman trying to convince me to buy this over a GF3 or a NEX3 with a straight face. There simply are no vast untapped crowds of P&S upgraders looking for a much larger P&S on the basis of compatibility with 30 year old lenses and a cool design; a few sure, but a few people loved the Edsel. Certainly not enough to put those of us who've already put money in at the back of the line in the design considerations for Pentax's first serious MILC, to wait so long to do it, or to try and convince us that this is good enough.
So it is in all likelihood, 'moving on'.
You are painting the mirrorless market with a very broad brush here precisely at the time when Pentax is moving away from broad brush mass market strategies. The GF3 and NEX3 are that the small spectrum of the mirrorless world and are more competitors for the Q, where size is the determining factor. Move away from that and you have larger cameras like the Panasonic GH2, GX1, the Olympus E-P3 and the Sony NEX-7. These are more natural competitors for the K-01. If oddball cameras like the GH2 can find their niche due to it's Unique Selling Proposition - it's no smaller than a small dSLR but it kills for video - then I find no reason that the K-01 can't find its own niche if marketed properly. Is it going to be a home run? Don't know, but it's got a chance to be a solid single, and 3 solid singles (Q, K-01, K-5) also drives a run home.