Pentax Singapore should be held out as a role model. It appears that they climbed out of the box and tried something different with great success. What is irritating is that Pentax should pick up this example and run with it. Each market should find a group of users - even groups of 2 or 3 and replicate it. It would take what - 10 cameras to cover Singapore, Japan, Oz, US, Canada, Europe, Middle East, ...
Also, each of the main marketing arms should coordinate their web presentations, and possibly video introductions of the new product. Have their web stores ready to take early orders.
There are several internet based Pentax "forums". I somewhat detect that Adam was read in to some degree, but coordinate with these "outlets".
There is a lot that can be done for very little effort - it just takes some thinking, advanced planning, emails and phone calls, some coordination and things can be done very quickly - and have an extremely large positive effect!
Take 10 retirees who have an interest in Pentax and they could pull off a better product roll-out, then what has been done in the past.
For distribution here in the US, use Costco - find retirees who shoot Pentax, and set them up to talk with shoppers inside the store (just like giving out food samples) - they would love talking about their hobby, passion and the gear that they use. I think that sales would soar here in the US - at least you could hold the product first.
For CRIS - get an adequate supply of spare parts (logistics 101) and I think that turn around pretty quickly.
Think out side the box!!!!!