Originally posted by mccarvindh As someone pointed out elsewhere, most people assume that removing the mirror was to reduce size. However, Pentax has removed the mirror just to reduce costs. How else can one get a kick ass K5 sensor in a body that starts out at MSRP of 749? Even though this camera may not be for those of us used to dslrs, I think Pentax hit a home run with this one. It will hopefully bring many more people into the brand. Even if the number of people trickling in is slow at first the brand would soon have a good following. They probably did not have to spend a lot on the manufacturing, so even a small sale is pretty good. The design is definitely pretty cool and people may warm up to it once they see the performance. We are not the target audience - so many here may never get it.
If the k-01 is targeted for the would be T3i and D5100 buyers, then I think it is definitely an attractive alternative option. I believe it is...