Originally posted by jogiba I guess you only want a camera that looks like every other SLR/DSLR/Rangefinder made in the last fifty years.
Not true. But change for the sake of change is wrong.
In Dieter Rams' words
"But innovative design always develops in tandem with innovative technology, and can never be an end in itself."
If Marc Newson's goal had been to appeal to new "Hello Kitty" customers then my criticism would not apply (as the rules are meant for serious products). However,
- Marc Newson clearly admits to other design goals, and
- K-mount and "Hello Kitty" are not a good match.
Originally posted by jogiba Steve Jobs left designer Jony Ive more power than anyone at Apple and he did not want to know what customers wanted in a future product because most customers lack vision.
That's a completely different example (compared to K-01).
- Ive's work satisfies Rams' rules.
- The design innovations of the iPhone are driven by technological innovations (multi-touch screen).
- Customer feedback has been positive despite customers lacking vision. The idea is not to let customers create the vision / the design, but to ask them what they are feeling about the end product.
How many people called the iPhone "fugly"?
How many 14-year olds said the iPhone looked "too childish"?