The K01 is certainly controversial. I will not pass judgment on the design as I am notoriously not a good indicator for mainstream taste. However, One thing I do like about the K-01 is the fact that pentax did NOT introduce another lens system. However, due to Kmount compatibility it is a thick body. Some key messages need to be conveyed in selling this camera
1) The APSc sensor is bigger and better
2) Bigger sensors mean bigger lenses with longer focal lenghts
3) Compare cameras with the lenses on it. No one buys a camera without lenses.
4) the K-01 is about the same size as the Sony NEX, SS, etc with a lens attached. The lens dominates.
5) There are XS lenses that will make this system as small as possible (please introduce a XS 18-55 zoom to eliminate any depth difference).
6) discount a DA 21 +K01 package. the new 40mm is nice but the FL is a bit too long.
7) there more lenses available with this ILC than any other ILC on the market. Flaunt it.
8) The K-01 is listed under ILC at B&H photo. The vast array of lenses will be listed in the dSLR section at B&H so someone may not get the message that the K-01 has a vast array of lenses. Can a link be provided? relist the lenses?
I had an interesting exchange with a Canon fanboy on the K-01
Digital cameras, point & shoot