Originally posted by lammie200 I now that there has been lots written about a Pentax FF.
Whatch out, before you know this thread will be hijacked by Nikon fanboys. Just like all the other FF threads on PF.
Originally posted by lammie200 However, in the shorter term, Pentax seems to be in a mode where they are squeezing every last drop from their lemons. In some sense it seems that they are in survival mode, and they need to watch their pricing closely to still have the demand they need to be able to expand. The K-5 is an updated K-7 and the K-01 uses the K-5 sensor, etc. That method of product development is economical.
Like I said before, that 'survival mode'
was needed when they were under Hoya. It made perfect sense then, with all Hoyas limitation, as they weren't even interested in the imaging division. Hoya was just keeping Pentax alive until they could make a sale.
So, we still witness this survival mode now, because you just can't change a whole business strategy, production lines, develope new products, etc, etc, with the snip of a finger. It takes time. And it takes even more time to do it right. If we see Ricoh's infuence at the next big photo-event, then they worked extremely fast and efficient.
That's why I think that people who jump ship now, are jumping early.