Before some get their knickers in a twist over what is a
paid Pentax commercial for the K-01 to showcase its video performance Iets get real for just a minute and put things in perspective. As already stated the above was shot with a professional film crew funded by Pentax to sell the K-01's video performance.
Some will undoubtably fall in love with the 'feel good' story and fail to actually see just how average the video quality is. Yes it isn't particularly good but it is fairly typical of the 'plastic' look that most DSLR/EVF cameras produce including the much vaunted Canon 5D MK2 and even my Pentax K5. The main problem are the use of low bitrate consumer type video compression codecs and limited dynamic range.
I suggest you take a look at the following and just compare the video quality with what you have seen above. Sure the grading is different and is not full of sweet little girls and nice old dogs but...
Filmmaker interview: Gami Orbegoso (creator of Musgo) | Art Of The Story
Watch the trailer in HD though it is only in 1280 x 544.... the full HD version (1920) would look much better.
Trailer
Behind the scenes
This would stand up on a cinema screen.
I hope Pentax's next camera gets the video right because as it stands Pentax is nowhere in the video ballpark IMO.
A big deal is for manfacturers to cease skipping lines in order to downscale the sensor resolution. This alone will dramatically reduce aliasing and moire.
Another is a choice of higher bitrates for better video IQ.
People are being sold on the idea that smaller files sizes are good. They're only good for storage, not for quality. Kids nowdays seem to be obsessed by how many songs they can squeeze onto their portable music players... not whether the quality is any good or not.
With the Ricoh takeover it's now time for Pentax to stop playing catchup or using fashion gimmicks to divert people's attention away from stuff it really should be addressing.
I'm might be a Pentax owner but I'm no fanboy.