Originally posted by gullwing It certainly had some massive design flaws (it would switch itself on pretty much every time I put it in my bag), and was the least ergonomic camera ever made.
I think everybody who complains about the K-01's ergonomics is holding it wrong. If you hold it like a DSLR, it's bad. That's just another example of trying to look at the K-01 through DSLR-tinted glasses. If you hold it with your thumb on top, and you use your thumb to work the shutter, and the dial, and the green and red buttons, then it's pretty comfortable. This was meant for the younger generations who grew up texting and holding gamepads, who learned to use their thumb for everything. For them it makes sense.
As for the gripe about the K-01 being too big... Small size is what the Q is for. The K-01 is a Mega Q, with a bigger grip, bigger battery, stronger flash, more CPU power, more lenses, more of everything. For anyone who liked the Q but didn't actually need something tiny and didn't want to buy a whole new set of lenses, the K-01 was it.
I also sometimes wonder if the K-01 and Q series aren't also an attempt to muscle into Lomography's territory somewhat. Lomography have been moving into some higher-priced cameras (like the Belair), and they are dabbling with lenses for digital cameras. Regardless of anybody's feelings toward Lomography, they do have a cult following and some sort of buzz, and are reaching a different demographic. It's not crazy for a company like Pentax to try and get into some of that. All the colorful camera bodies, the goofy art filters... They make perfect sense in this context. (But without a Lomo-like website or marketing push to back it up, the whole strategy seems wasted.)
I was just looking at Lomo's page for their new LC-A 120, which is "The Most Compact & Magical Fully Automatic 120 Film Camera Ever!" You can pre-order for $430, which is getting up into K-500 territory. (BTW, it seems that "fully automatic" is Lomo-speak for a light meter coupled to the shutter. You still have to wind film, focus, and set the aperture yourself!) So... I was looking at all the example photos they posted, all the square photos with vignetting and wacked-out colors, as we've come to expect. And some of them looked good, in their Lomo way. Subject and composition always count. Yet, I was just thinking, I could put my 21mm lens on my toy-ish yellow brick, and set it to square format, and fiddle with the filter settings, and get the same look with a lot less hassle.