Originally posted by AsahiGlass I agree that the market for digital cameras is falling. But they gotta do something. Being stagnant and not proactive =Death.
Sears catalog was what Amazon is today, samething with JC Penney, but Walmart pulled it off because they embraced change.
If you own a Nissan you essentially drive a Renault/ Peugeot/Citroen because they own Nissan...BTW
Sigh.
They’re not stagnant, and they don’t ‘gotta’ do anything. They’re just not doing what you want and what you think they should. Unless you think they’re a bunch of benighted old men who don’t know what they’re doing (they’re not - they’re bright, energetic, young and motivated). Read the Special Sites.
They’re doing what they believe will allow the company to survive this retrenchment, then thrive in a fashion
different from other companies using the traditional high volume, low margin business model (what you think they should be doing and everyone else is doing). They seem to have chosen a low-volume, high margin model, investing and reinvesting cash flow in distinctive technologies and features, superb optics, deliberately building on their reputation in the one market where they’re competitive - Japan - and taking incremental revenue from more competitive, more expensive consumer markets. In the US they can’t generate enough cash flow now to support the market. EU is similar.
My educated guess is they’re using this quiet time, which feels frustrating, to develop cameras worthy of the D FA* lenses, else why develop them? And they’ll do it at a lower price, for features, than the big brands. I’ll buy that value all day long, and they don’t have to spend marketing money explaining to me why I should.