Hmm..
It's about common courtesy eh?
Says a group of people putting together focus groups of statistical irrelevance.
Oddly enough that very same group is also trying to push their self-generated meme onto institutions and spawn the next "diveristy", "tolerance", or "sensitivity" agenda.
That of course will have speakers, training materials, 4-color handouts, posters, books, and if they can swing it, legislation requiring you to buy into it and introduce it to your company's culture.
This isn't just speculating. I work for a large institution in NJ, and we are getting bombarded with this same crap form lots of angles all of a sudden. If you track the stuff back, it all has the same source.
I suspect plan b is to turn it into a pop culture meme with lots of swag, like the simple living crap.
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