Originally posted by Phil1 "".... for at least since they canned the successful Evo project. ""
Wiki EV1:
The view of the EV1 as failure is a controversial one in itself. When viewed as an attempt to produce a viable EV product, it was a success, while certainly from GM's perspective not a commercial success as the high profit margins seen with internal combustion engine vehicles remained elusive. If one considers the vehicle as a technological showpiece—a production electric car that actually could replace a gasoline powered vehicle—the program's outcome is less clear. The EV1 was produced for the consumer market, and many lessees found driving an EV1 to be a favorable experience. On that basis, EV1 might qualify as the most successful electric car ever built.
Some analysts have suggested that it is inappropriate to compare the EV1 with existing gasoline powered commuter cars as the EV1 was, in effect, a completely new product category that had no equivalent vehicles to be judged against.
[edit] Costs
GM based the lease payments for the EV1 on an initial vehicle price of US$33,995.[1] Lease payments ranged from around $299 to $574 per month, depending on the availability of state rebates.[citation needed] Since GM did not offer consumers the option to purchase at the end of the lease, the car's residual value was never established, making it impossible to determine the actual full purchase price or replacement value. One industry official said that each EV1 cost the company about US$80,000, including research, development and other associated costs;[56] other estimates placed the vehicle's actual cost as high as $100,000.[1] GM stated the cost of the EV1 program at slightly less than $500 million before marketing and sales costs, and over $1 billion in total; a portion of this cost was defrayed by the Clinton Administration's $1.25 billion Partnership for a New Generation of Vehicles (PNGV) program.[57][58][59] In addition, all manufacturers seeking to produce electric cars for market consumption also benefited from matching government funds committed to the United States Advanced Battery Consortium.
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Yep. Concerns of immediate profit meant that when they canned it, they turned down an opportunity to make electric vehicles a mainstream, American made product. They even resisted hybrids and CAFE standards, instead insisting on deregulation that made all American automakers have to compete at being, and marketing, the *least* sustainable models of transport, even as pollution and congestion and fuel prices were known to be bound to increase.
What went into the EVO project in the 80's was never capitalized upon, despite showing its viability, even at those prices. A billion dollars isn't actually much to get a whole new technology ready for the market.