Originally posted by ChallengedOne if i shoot an officer talking to the general public IE person on the street or in a park. Will web site viewers see it as friendly? Or that the police are harassing people?
If everybody is smiling and cheerful, it's difficult to perceive negativity. De-emphasizing weapons (either partially or completely out of frame) would help as well. Slightly increased saturation (rather than a natural tone) on a nice sunny day (plenty of blue sky) will also give a positive vibe.
Choose your models carefully - attractive people also go a long way towards the "warm and fuzzy". Although they may not have the budget for it, if I were asked to do this, I would look for professional models rather than existing police officers (that way you get the exact "look" you want.) I don't think it would be out of line to ask them to lend uniforms/props for the shoot (perhaps with some members of the constabulary on-site to give advice for posing.)