Originally posted by GeneV Maybe they are not doing it well, but I think if you spend a little time looking at what Dems have said in ads for years, they have been talking about how the right is cutting or abolishing popular programs.
I agree. However they do not do it in an effective way.
You say...
"....talking about how the right is cutting or abolishing popular programs"; yes but in a way that makes the opposition smile with satisfaction.
We have much to learn about how to modify opponent's emotional responses to the implications of actions which currently please them.
To say that the Ryan plan will "change medicare as we know it" is qualitatively different from scaring the pants off people. How about "changing medicare will
cost you more" or "
you will have to pay for your folk's nursing home care.
To wail that cutting food stamp expenditures will force people to find alternate sources of income is just what they want to hear; that's their purpose. But it can also be said that decreasing food stamp use will increase food prices; that decreasing food stamp use will result in more learning challenged children, that decreasing food stamp use will result in a greater load on ERs and increase your health care costs.... etc. etc.
Emotional response trumps rational thought almost all the time. In fact, emotional response LEADS rational thought most of the time - a person's initial response to an observation is emotional - rationalization of response occurs later and usually spins to support the initial emotion. When rationalization finally catches up with emotion pleasure centers light up in the brain.