Originally posted by Nesster The role of Marketing is undervalued in much capitalist theory - especially the purist kind, which currently (ironically?) is using marketing especially well.
RML, what you're remembering is the massive coordinated marketing machine in operation. We get coordinated messages through all channels in order to create a demand for something. The onset of greed - the result of early easy money - is more fodder for the operation. Consensus reality becomes consistent with the marketing thrust - dissent is simply drowned out or suppressed.
Once more, to figure this out, follow the money. There need not be a conscious explicit cabal, only economic actors all along the way figuring out their angles to make a buck. However, it helps when there are a few well funded primary actors on the stage.
That's exactly the point, though... And, to be honest, as that 'bubble' was sold by the same 'experts' as a permanent and ongoing condition, it made *sense.*
I was even semi-in-on the actual home improvement thing: it was part of how a cooperative with a disabled GC could even *do* a lot of those projects (which were mostly about sustainability, to be fair to myself. If I could have gotten my severance all at *once* I could have walked away from that with the means to be reasonably-well-set for something else, despite the physical collapse and all: instead it got eaten up trying to find, then keep, housing and paying out of pocket to see a doctor...who seemed promising at the time, but in hindsight, I'd have been better off buying a trailer and going nomadic, if that was what it took. I'd gotten in a bad habit of being too proud to ask too much help at *once,* )
But then we get back to how systems are set up... By banks, particularly. It's *capital-ism,* and unfettered or top-favoring capitalism *does* have 'invisible hands: often by no deliberate contrivance meaning that even if you have a *little* capital... or do theoretically, you can't put enough in one place to do the cheaper, but certainly more efficient thing: I could have had that trailer for the same as I ended up paying in first, last, and security on a place too big for me, but available, ...not having enough at once meant, 'I am risking all I have right now while being exhausted and uncertain I'll even own the tow vehicle. Assuming I can arrange to park this.' And what I ended up doing...which was paying big rent to someone with ulterior motives proved to be more expensive than all of that *very rapidly,* but just wasn't seeming-doable at the time. Some would blame the government for that, but the reality was, it was always about the big money-holders. And credit raters, whoever *they* are, ...and even pretty well-off people at the peak of that bubble couldn't *put* enough in one place to really honor their word... I got my severance, but in dribs and drabs, mostly: the only problem is it was eaten up by rents as fast as it came in, really, at least before it could be used to do anything but languish.
Which goes to how a lot of the system pushes the burdens of its own inefficiencies *downward.*
Even in terms of the raw dollars: there are ways in which being poor is more *expensive,* not by percentages or degrees, but by geometric proportions: *especially* in terms of capital, if you can get any, and expenses. Even if you manage to get some all in one place, what can you do with it? Pay in till it's gone. And that's again where the stratification hurts people.
Quote: Marketing - there's a definition that goes something like: selling unnecessary crap to fools. Marketing often creates a new 'demand' to meet an existing supply - e.g. Restless Leg Syndrome... Marketing creates a market place reality that then 'seems' to be the Invisible Hand in operation. Marketing at its most effective is both a market manipulation and a reality manipulation. We ought to be aware of Marketing in all things.
Was this supposed to be a fraud, or just someone trying to sell a thing cause of stress or maybe even neurological damage?
I'm wanting to think of the movie version of Johnny Mnemonic.