Originally posted by kenafein I don't quibble with any of that, but I'm still looking for a justification of the label "unethical". Smart, sharp, even brutal business tactics, like buying up supplies to starve your opponents of them can be risky things to do, financially, but they're not necessarily deserving of the approbation that leads to this. In that example, Apple's suppliers had a choice, and so did their opponents.
This is not a dissimilar story to many large companies that have undergone rapid growth. In this case, changes had to be made that were difficult for many involved, because that's what had to be done to make such a spectacular turnaround in the company's fortunes. I can hear the sneers that would have ensued if Jobs had failed, so he was on a hiding to nothing there, and chose the path that led to financial success.
I doubt I could have lived with Jobs' ego, so don't mistake me for an uncritical fan, but most of us weren't in that position, any more than we were capable of influencing what any player in this segment did. Apple came back from the dead, thanks to Jobs, his ego, and the loyalty of his team, but he was so successful that they probably don't need him anymore, either. In that respect, they're probably no different to any other large, successful company.