nr. 4, why? See my motivation.
I vote for nr. 4. The new design must be complete different from the old one: not any hint may point out to the old design to prevent thoughts from outside-watchers like “They tried to do something new, but it is’nt a succes, the old one is still here.” A new design must also have a complete different style. No figurative one, showing the image of a camera, a lens, a diafragma or even a hint in that direction.
The new logo should show a different way of thinking. From my choice number four I can see a different lettering: straight, simpel, but balanced and a clear reading in different backgroundcolours.
However: when you see throug the lettering you see the contour from a camera: shoulders and lens, formed by the first letters “f-o-r”. The “r” is reversed, I noticed that in my second glimps. Second! At first I read it as I thought there was written “forums”. So, you can chance lettering without changing the read dignity but wíth the mindconnection to a camera.
That is a complete different approach to a logo. In the first place because people from the forum are not directly marketing the brand Pentax but more in a supportive way (Pentax does direct marketing, it is their living). So, pushing the brand Pentax in the market is not the mission from the Pentaxforums.
In the second place: it handles here about people who know more than average about all what Pentax has produced, included experience with their products. It is perhaps the experience what outstands members from this forum from other photoforums. Therefor: chest knocking belongs to Pentax salesmen, a humble businesscard belongs to polite advisers, hearers and fans.
The new logo should also show some intelligence from the bearer of the logo, on the man/woman’s cloth, in this case a T-shirt, but also from the foundation which edited the logo on T-shirts, and maybe on other objects: bags, badges, umbrella’s a.s.o. Intelligence is here ment also to include: smartness, cleverness, because Pentax as a brand stands for far more than only camera’s, lenses, optics, binoculairs, glassbreeders a.s.o. Pentax is for some people a livestyle, a way of seeing and watching things as they happen. That idea covers a whole lot from our modern civilisation, maybe all, as long as this all can be frozen in a photo.
pentaxior
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