Originally posted by Miguel Ahh, a classic case of cognitive dissonance. I took a consumer psychology class a few thousand years ago. One point that I well remember is that years ago the auto makers spent a significant portion of their marketing and advertising budget at creating materials that would aim to convince people who recently purchased their products to continue believing that they made the right choice...
You're quite right: that's why there are BMW and Mercedes-centric magazines, but you'll also notice Canon and Nikon-only publications, too. You have to constantly stroke your customers and keep them away from contaminating outside influences!
One of the nice (healthy) things about Pentax Forums is that there is lively discussion about other brands, too, officially encouraged.