I use to factory order our rides. I would talk to about 3-4 dealers..selling the same manufacturer's vehicles and list exactly what I wanted in terms of options of that particular car and tell them I was going to factory order ...through the one dealer that gave me the best price on that vehicle .
Given that I was specific in model, options...there was no apples and oranges comparison. It was like a tender that 4 dealers could compete. Usually about 3 out of 4 dealers would be willing to compete and we bought around 3 vehicles at different times, using this system...and I got exactly what I wanted in a car...options, colour, etc. Not like buying off the lot, where I sorta get approximately what I want with all the car sales crapola that goes along in the 'game'.
The price I paid IMO was very good. I felt that capitalism and competitive market forces could be used successfully to a certain degree, in purchasing a new vehicle.
When I was a young guy, I was a salesman for a period of time and I got to know sales tactics. I also found I learned quite a bit about psychology ...that wasn't in the post secondary psychology course I enrolled and paid for.