Originally posted by Al_Kahollick Really?? You think there's 7.3 billion potential customers for Adorama?? That's pretty lame, how many of those know or even care about Adorama OR photography gear?? If you had any knowledge of the retail business, you'd realize you can't afford to lose ANY customers! Yes, the battle for the buck IS that tight, why do you think price matching came along in the first place, not as a customer service, but to retain customers who'll otherwise go elsewhere!
Why has no one responded to the fact that B+H, perhaps Adorama's largest competitor, chooses to give refunds rather than store credits? Guess who gets my hard earned $$$!
And if you had any knowledge of retail sales you'd recognize a) a gimmick is still a gimmick and b) not all retailers can offer every gimmick. For example, if retail seller A offers items at a lower price because they can buy more and thus get a better buying price, retailer B may not enough profit margin to match retailer A's price. Same thing for offering to meet a future lower price. If retailer A just got a lower price on new stock from a company and has little or no old stock on hand, they can offer the product at a lower price. While retailer B may be able to purchase new stock at a lower price, they may have a number of the old stock on hand that cost more, and again, profit margin may not allow them to cut prices until the old stock is used. up. In any business, the bottom line is profit. You can offer all the gimmicks and freebees you want, up to the point it starts to cut your profit margin lower than that which allows you to stay in business. Perhaps every retailer you do business will match every other retailer's prices and gimmicks, but I have encountered several who can not or will not, especially when comparing retail stores with those online. In fact, most merchants I have encountered will tell you right up front they can't match places like Amazon due to the quantities involved and in many cases, the lack of sales tax.
I seriously doubt Adorama will go out of business because you refuse to shop there - if you ever shopped there to begin with. But if they did, it would only prove my point about profit margins.
In any event, here's all B&H has to say about pricing policy:
Quote: B&H enters into Minimum Advertised Price (MAP) agreements with some suppliers. According to these agreements, which vary in details from vendor to vendor, the retailer can sell an item for any price, but may not advertise the item for an amount less than the Minimum Advertised Price which is set by the supplier. Retailers agree to MAP contracts because the vendor makes it worthwhile for them to do so. A retailer who abides by the agreement can count on getting first news and early shipments of new products, and generally enjoys a favored status. At B&H, while we abide by our MAP agreements, our lowest selling price is always what you pay.
Note it says
nothing about price matching or price guarantees. If you can find that info on their web site, let me know. I suspect that both B&H and Adorama handle it on a case by case basis.