Originally posted by monochrome Yikes!!
All over a third rate beer that tastes like the subject of the carbonated beverage brand they just sued.
Considering that the U.S. has inflicted the lion's share of weak, tasteless beer ever produced in the history of mankind, that's a bit rich, but for the record, I'm not a Moosehead drinker myself, by choice. The name is Oland Brewery's most valuable asset, it helps sell Moosehead beer all over the U.S. and Mexico (the novelty has worn off in Canada and its so-so sales are indicative of what Canadians think of the taste). Susannah Oland opened the brewery in 1867, Moosehead Pale Ale was launched in 1931. Why would a Regina, Saskatchewan craft beer maker name their product Müs Knuckle, other than to capitalize on Oland's well-established trademark? As for Moose Whizz Root Beer, the amount of damages awarded Oland was only $8,800, I think the jury was sending a clear message that trademarks can be protected, but no one is going to come close to covering what they spend on legal fees. The alternative is to adopt the Chinese model of rampant product counterfeiting and thoroughly corrupt business regulation.