I've purchased many items from Adorama over the course of the last 8 months or so and have never had a bad experience. All items have been delivered on time and in perfect condition. Customer service has been great. I do not buy used equipment over the internet outside of Ebay so I cannot testify to their used equipment.
It is true, a company has to live with it's past no matter how it's changed. As the saying goes, make a customer happy and they will tell one person, make them mad and they will tell 10.
As a business owner, I have to constantly be on guard so as not to let my emotions get in the way of a business transaction. Sometimes you bite your tongue and look the other way when dealing with bad service to get the price that is compatible with your own bottom line. After all, pitching a fit isn't going to pay the bills, and you are business to make money, not be Dr. Phil.
My business is built on top-notch customer service. It is the life-blood of any business. Therefore it is hard when I have to deal with suppliers who do not have the same regard for service. Some have ticked me off to no end and forced me to cease dealing with them. Some have asked in good faith for a second chance. Two of them are now my best suppliers. It is because they have more to prove while rebuilding their reputations that has turned them into fantastic companies. If I would have let my emotions have control, I would have told them where they could stuff their product!
I'm glad I didn't as they have become great business partners and friends.
BTW Helen, any chance you can finangle a "Pentaxian" discount for us forum members?